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Segment Marketing Manager

4 months ago

Shanghai, Shanghai, China Danaher Corporation Full time

Segment Marketing Manager

Shanghai

Be part of something altogether life-changing

Working at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40 countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.

Cytiva is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we're pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

What you'll do

1, Collecting win/loss & competitive insight on portfolios at regional level; feedback to global marketing; recommend and develop marketing programs to adjust product positioning and improve win rate.

2, Collaborating with commercial leadership and global marketing to develop the region market and growth forecast.

3, Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.

4, Providing region input to business cases for products/upgrades that are at concept stage, work with Global Marketing to develop, test and prototype new product ideas

5, Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.

6, Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD).

7, Validating global value proposition and messaging and adapting for regional use.

8, Prioritizing and mapping customer segments and works with modality on demand creation activities to achieve NPI and business objectives.

9, Developing and supporting product specific KOL's and advisory boards.

10, Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.

11, Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.

12, Identifying and establishing reference and show sites.

13, Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate

14, Coordinating product training for commercial teams by leveraging Global Marketing and Global Product Management support

15, Providing commercial teams product knowledge in product use, differentiation, positioning and pricing

Who you are

1, Master's Degree or PhD in Bio-Tech, Bio-molecular, Biochemistry or related field

2, Minimum 3+ years' experience in marketing, product marketing or related field

3, Leadership skills to lead teams and shape/lead growth vision and marketing strategy

4, Team oriented – ability to motivate and work well with diverse, cross-functional teams

5, Excellent oral and written communications skills

6, Strong analytical and process skills

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.