Manager, Content Marketing GC

1 month ago

Shanghai, Shanghai, China Marriott International Full time
Job Number
Job Category Sales & Marketing
Location Shanghai Operations, 9/F Tower B One ITC, Shanghai, Shanghai, China VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

This role is responsible for managing the content marketing operations, and the overall success of content marketing initiatives in GC. He or she will guide the content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative. Working as part of the GC Marketing team, this role will effectively require a strong candidate who can work across geographies and functions including Brand, F&B operations, digital, loyalty, PR and manage multiple projects.

The job location will be in Hong Kong or Shanghai.

CANDIDATE PROFILE

REQUIREMENTS
  • Bachelor's Degree in Marketing or a related field
  • At least 3 years work experience in branding / marketing, preferably with within the hospitality/F&B field
  • Exemplary writing and editing skills
  • Proficiency in key digital competencies including SEO, Adobe/Google Analytics, and social media channels
  • Proven track record in managing and executing multiple initiatives, end to end integrated 360 campaigns
  • Excellent interpersonal, communication, and time management skills
  • Driven, innovative and highly adaptable
  • A passion for food and beverage and curious about flavors, cultures, and new experiences in this space
  • Experience in Adobe Experience Cloud an advantage (AEM, Target, Campaign, Analytics, Workfront)
  • Experience in deriving creative/content insights from data and recommend actionable creative optimization based on results
CORE WORK ACTIVITIES

KEY RESPONSIBILITIES
  • Design content marketing strategies with the aim of developing engaging content to attract and retain customers
  • Prepare content marketing plan and manage supporting editorial calendar and budget
  • Own GC content digital merchandising calendar - support area/cross continent teams to create/modify content on their merchandising calendars, highlight in seasonal/festive content in Greater China (destinations, relevant offers, new openings, etc.)
  • Orchestrate all content creation efforts including managing external partners (creative agencies, writers, and photographers) to produce high quality content
  • Manage A/B testing efforts to optimize creative, messaging and content strategies in partnership with teams across areas/disciplines
  • Utilize marketing technology tools to help define A/B testing objectives and KPI's, continuous optimization based on data and insights (i.e Adobe Analytics, CreativeX)
  • Optimize content considering SEO and Google Analytics
  • Partner with other marketing disciplines including media, PR, and loyalty to publish and promote content across various channels
  • Work across different teams (areas, brand, F&B, loyalty, etc.) on content creation, ensure to employ best practices on regional toolkits according to relevant platforms
  • Monitor performance and analyze key metrics to inform future efforts
  • Stay up to date on marketing trends, competitive landscape, and new digital channels and technologies
  • As needed, support the Marketing team on priority initiatives in line with the overall marketing plan and goals
MANAGEMENT COMPETENCIES

Leadership
  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
    • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
    • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
    • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
    • Reading Comprehension - Understands written sentences and paragraphs in work related documents.
    • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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