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Digital Content and Engagement Supervisor

1 month ago

Shanghai, Shanghai, China Suntory Global Spirits Full time
What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Role Responsibilities

· Report directly to the senior digital marketing manager in China and work closely with the HQ marketing team.

· Work with internal and external agencies to develop the overall Douyin content and media strategy and responsible for ensuring the consistency of message.

· Support live stream in Douyin shop to develop content for conversion, assist to lead TA into livestream for conversion.

· Develop social KOL/KOC strategy that can support brand building and drive A3 people asset/social buzz and search query.

· Responsible for Douyin paid media strategy, plan and implementation and maximize ROI of media investment

. Have strong ability to analyze data result by Douyin data system and social listening for future performance improvement.

Qualifications

· 4+ years' relevant experience in digital marketing field, especially new media

· 2+ years' relevant experience in Douyin social commerce, content creation and paid media.

· Excellent balance between art sense and logical thinking.

· Familiar with FMCG or alcohol industry.

· Proven experience with track record in supporting strategy development and execution.

· Fluency in spoken and written English and Mandarin is mandatory

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