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Area Marketing Manager

3 months ago

Beijing, Beijing, China Novartis Full time

Summary

-Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

About the Role

Major accountabilities:

Prepares content of Integrated Brand Teams and Launch Teams.Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
Key performance indicators:

Market share & market share growth.Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) -Ensure full compliance to all regulatory requirements
Minimum Requirements:
Work Experience:

Cross Cultural Experience.Project Management.Operations Management and Execution.
Skills:

Agility.Asset Management.Commercial Excellence.Cross-Functional Collaboration.Customer Orientation.Digital Marketing.Healthcare Sector Understanding.Influencing Skills.Marketing Strategy.Negotiation Skills.Operational Excellence.Priority Disease Areas Expertise.Product Lifecycle Management (Plm).Product Marketing.Product Strategy.Stakeholder Engagement.Stakeholder Management.Strategic Partnerships.
Languages :

English.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up:

Division
International

Business Unit
Innovative Medicines

Location
China

Site
Beijing (Beijing)

Company / Legal Entity
CN06 (FCRS = CN006) Beijing Novartis Pharma Co., Ltd

Functional Area
Marketing

Job Type
Full time

Employment Type
Regular

Shift Work
No