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Manager, MarTech Product Management

2 months ago

Shanghai, Shanghai, China The Coca-Cola Company Full time

POSITION OVERVIEW:

  • The Martech product owner, GC&M (Greater China & Mongolia) is primarily expected to lead and implement Marketing and Consumer activities projects across the operating unit via the products within Martech stack to drive growth objectives. This role will lead the co-development and execution of the Marketing and Consumer solutions with senior operating unit leaders.
  • The role will be accountable for E2E delivery of the projects, managing the projects through the entire life cycle from conceptualization to initiation to managing development and transitioning to steady state via owning the re-suable products capabilities. This person will define the product roadmap for the solutions and driving delivery of value to the business. In addition, this person is also expected to be hands-on in terms of understanding the scope of the projects they lead, designing consumer journey and mechanisms, do hands on testing of releases and in general have the drive to dive into the details - data, digital technology etc.
  • The role shall provide thought leadership and expertise in the assigned areas especially in the space of digital and technology driven marketing (MarTech tech stack and related products).

The position would report to the Lead of GC&M MarTech, and closely work with product leads, tech lead, data analyst, data architect within Martech team as well as various functions within brand, digital marketing, customer marketing. The candidate will be an excellent communicator with a strong track record of delivering projects and re-usable products, organized and self-driven. The candidate needs to be comfortable in matrixed, globally dispersed organization structures with good communication skills to collaborate internally with multi-functional colleagues and externally with IT vendors and bottling partners. The role is part of the Coca Cola company's digital and technology services team and serves the GC&M region. The mission of the MarTech domain is to analytically enable & automate brand building operations to build a competitive advantage for Coca-Cola Marketers in GC&M OU.

Key Results

  • Experiences and campaigns launched with desired outcome that meets consumer optimal experiences and business viability.
  • Engagement stack is well managed with re-use and roadmap.
  • Embed consumer lifecycle mindset and standardizing through campaigns into always on platforms so that it further drives the platform results.
  • Compliance with company and industry best practices and standards.

KEY ROLES & RESPONSIBILITIES:

Product Leadership

  • Lead product ownership of consumer facing experiences such as consumer campaigns, engagements, and promotional products as well as internal facing Marketing technologies.
  • Demonstrate a deep understanding of the business needs with market research and user analysis and translating these into backlog and roadmap.
  • Define and communicate the vision for the product based on understanding market trends, customer needs, and business objectives.
  • Prioritize the product backlog, ensuring that the development team is working on tasks that deliver the most value to the business and its consumers.
  • Create and refine user stories and acceptance criteria to clearly articulate the functionality needed.
  • Pinpoint, analyze and resolve system defects and improve ways of workings, technology.
  • Document processes and research, standards, guidelines, for teams utilizing the solutions and for business trainings.
  • Maintain industry knowledge & a strong Coca-Cola System network to leverage best in class practices.

Stakeholder Engagement

  • Being the forefront of marketers & bottlers, lead stakeholder engagement with the key functional leaders within the Operating Unit and Coca-Cola System network to understand business requirements and objectives, ensuring solutions meet these needs.
  • Co-create, with the Digital Services Lead and Senior Functional Operating Unit leaders the annual digital services plan, aligning to joint OKRs (Objectives and Key Results)
  • Contribute to the top priority MarTech data projects all the way from project initiation, chartering, enrolling team members, execution, and closure.

QUALIFICATIONS & REQUIREMENTS:

Education

  • University Degree or higher in Computer Science, Information Technology, Management Information Systems, business or related field.
  • Minimum of 5 years of experience in Marketing Technologies and Consumer product delivery, along with project management expertise. This includes business partnering within a large, multi-geography organization, with a preference for experience in the FMCG sector.
  • Working knowledge of Agile tools (e.g. JIRA, Azure DevOps) and methodologies (Scrum, Kanban) is preferred.
  • Experience of end-to-end digital services portfolio and budget management for a business of significant size and complexity

Requirements

  • Experience and expertise in digital marketing technologies, particularly those who have led projects that integrate technology with marketing strategies. The candidate should demonstrate a solid understanding of the Martech stack and its application in driving business growth.
  • Candidate needs to have a balanced skill set that includes business engagement and product management. Candidate should not only have technical expertise but also the ability to engage with stakeholders to understand business needs and translate them into actionable product roadmaps.
  • Experience in market research and user analysis, as these skills are essential for translating market trends and consumer needs into a product vision.
  • Ability to understand business needs and execute on a business strategy, setting expectations.
  • Strong project management skills, including stakeholder management.
  • Good understanding of the technology stack and software development processes.
  • Demonstrated track record of product management and agile delivery methodologies, as well as driving change, including the adoption of digital products and services.
  • Deep understanding of CPG, particularly in the areas of digital marketing, consumer engagement customer partnerships.
  • Excellent communication and collaboration skills with proven results of influencing in a networked or matrix environment.
  • Strong analytical and problem-solving skills, with the ability to design comprehensive solutions that address complex business needs.
  • Creative problem solver who thrives when presented with a challenge & a strong team player.
  • Ability to work with geographically diverse teams via collaborative technologies.

Core Competencies

  • Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking.
  • Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals.
  • Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations.
  • Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others.
  • Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.
  • Lives the Values: Demonstrates the values of The Coca-Cola Company through words, actions, and by example; fosters an environment that reflects the values of the company.

What can help you be successful in the role?

Growth Behavior:

  • Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
  • Smart Risk: Makes bold decisions/recommendations.
  • Externally Focused: Understands the upstream and downstream implications of his/her work.
  • Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
  • Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

  • Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
  • Collaborate with the System, Customers and Key Stakeholders
  • Develops Self and Others: Develop self and support others' development to achieve their full potential.
  • Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

What We Can Do for You:

  • Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
  • Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
  • International Experience: Become part of international projects and work along multicultural teams, through our global network.

Pay Range Not Available

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.