Campaign Manager

4 weeks ago


Shanghai, Shanghai, China BASF SE Full time
Objectives
  • Drive the planning and execution of marketing campaigns for omni-channels to achieve strategic targets on sales, market expansion, penetration, and profitability.
  • Develop and manage social media strategy.
Main Tasks
  • Work with Portfolio Managers, Crop Managers, and Sales Team on yearly campaign and budget planning.
  • Accountable for all marketing-related projects from design, development, launch to maintenance including website, APP, social media, video production, news release, and optimize user experience.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spending and performance based on the insights.
  • New branding initiatives such as brand crossover, sponsorship to build powerful brand assets for BASF in agriculture.
Job Requirements
Education:
BS degree in marketing, PR, agriculture, or a related field.

Working Experience:
  • At least 5-8 years of working experience in trade marketing, digital marketing, or marketing communications in the consumer industry.
  • Trackable records in developing and implementing social media strategy.
  • Solid skills in content generation for campaigns and rich experience in event management.
  • Strong analytical skills and data-driven thinking with a deep understanding of consumer insights.
  • Highly creative with experience in identifying target audiences and devising marketing campaigns that continuously engage, inform and motivate the defined target audiences.
  • Good command of English (both written and spoken).


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