Campaign Manager
4 weeks ago
- Drive the planning and execution of marketing campaigns for omni-channels to achieve strategic targets on sales, market expansion, penetration, and profitability.
- Develop and manage social media strategy.
- Work with Portfolio Managers, Crop Managers, and Sales Team on yearly campaign and budget planning.
- Accountable for all marketing-related projects from design, development, launch to maintenance including website, APP, social media, video production, news release, and optimize user experience.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spending and performance based on the insights.
- New branding initiatives such as brand crossover, sponsorship to build powerful brand assets for BASF in agriculture.
Education:
BS degree in marketing, PR, agriculture, or a related field.
Working Experience:
- At least 5-8 years of working experience in trade marketing, digital marketing, or marketing communications in the consumer industry.
- Trackable records in developing and implementing social media strategy.
- Solid skills in content generation for campaigns and rich experience in event management.
- Strong analytical skills and data-driven thinking with a deep understanding of consumer insights.
- Highly creative with experience in identifying target audiences and devising marketing campaigns that continuously engage, inform and motivate the defined target audiences.
- Good command of English (both written and spoken).
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