Senior Manager Retail Marketing Planning, Originals

2 weeks ago


Shanghai, Shanghai, China adidas Full time

Job Title: Retail Marketing Manager

Welcome to our team at a leading consumer goods company As a Retail Marketing Manager, you'll play a crucial role in executing the Global Brand Strategy locally and ensuring the success of our retail marketing plan. Here are the key responsibilities:

  • Collaborate with various teams to bring marketing campaigns to life at retail
  • Manage budget and execute monthly campaigns
  • Develop in-store communication strategies for new door openings
  • Maximize partnerships with key vendors
  • Lead and support retail store development and visual merchandising activities
  • Set performance plans, provide leadership, coaching, and feedback to team members

Key Performance Indicators (KPIs):

  • Ensure on-time and high-quality implementation of monthly campaigns
  • Achieve SP/SS net sales targets

Key Relationships:

  • Work closely with Global retail marketing teams, creative teams, sales, and more

Knowledge, Skills, and Abilities:

  • Strong communication skills in English and Mandarin
  • Excellent presentation and leadership abilities
  • Aesthetic and creative flair with a strategic mindset
  • Expertise in retail planning/management with a minimum of 10 years' experience


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