Senior Manager Originals Statement

4 weeks ago

Shanghai, Shanghai, China adidas Full time

Purpose & Overall Relevance for the Organization:

  • Drive the success of STATEMENT and Y-3 across GCA within guidelines set by Global BUs
  • Plan and deliver the most efficient and productive assortment for Y-3 to represent a strong brand image and consistency of the range across both Own Retail stores and eCom across GCA
  • Land global STATEMENT/ Y-3 to create BRAND HEAT and achieve FINANCIAL TARGET
  • Drive key Retail KPIs (Comp growth, ATV, UPT, Conversion and In-season sell through, etc.) with the right Merchandise
  • Play a critical role to drive brand direction, business growth in DTC (Brick & Mortar and eCom)

Key Responsibilities:

Planning

  • Responsible for the business success of STATEMENT/ Y-3 incl. setting forecasts, pricing, range size, Hard Launch Dates (HLDs), delivery and Sell-through (ST)
  • Partner with GCA OMNI buying team to plan STATEMENT/ Y-3 OTB and buy strategy for GCA
  • Analyze historical sell-through data to plan and react to deliver the best assortment for marketplace
  • Define channels/store segmentation for globally allocated products and manage conversations with cross-functional stakeholders (Channels, Franchise, Sales, eCom and Marketing related functions) to ensure products land in the most optimized and premium manner

Management

  • Perform Category analysis including sell-through, forecasting, range building/adoption, brand partner selection, GCA pricing proposal, monthly flow, ARP, etc
  • Coordinate with GCA OMNI buying team to identify assortment needs per season, and translate these needs into efficient buying plans
  • Consolidate ST performance data and qualitative soundbites within GCA on all launches to communicate to Global BU for tracking and influence future product planning
  • Ensure that buy and merchandising schedule can well reflect the strategies of the company, rationalizing the assortment plan with extended team specifically Senior Leadership, BU leads, Retail and eCom
  • Monitor sell-through during the season and provide solutions for in-season product management
  • Deliver reports to Global regularly or upon request
  • GCA Y-3 interface between Global BU, GCA x-functions, and country cluster (business opportunities, commercial input process, review performance results, market trends/insights, category plans, etc.)
  • Define range for GCA sample ordering
  • Support line manager in communications between Global BU, GCA cross-functions, and channels
  • Leverage Go-To-Market Trend analysis to set price bands (standard margin based on average price)
  • Monitor systems and file management: SAP, adirace, HUBLITE, RMA Master Range File
  • Contribute to the development of business mid to long term division plan in alignment with global vision
  • Actively participate in departmental level trainings and development initiatives and activities

Creation

  • Collaborate with local creation teams (CCS) to develop new brand partnership collections across all product types.
  • Exercise Merchandising/Business acumen to ensure locally created collections are profitable and meet business expectations. (Net Sales/Margin)
  • Obsess creation calendar to secure on time product delivery

KPI's:

  • Category Net Sales, Net Margin contribution across GCA
  • Sell-out
  • Forecast & data accuracy
  • NPS
  • Market share
  • Achievement of key SBP initiatives

Key Relationships:

  • GCA OMNI Buying
  • GCA Brand Marketing
  • GCA Retail Marketing
  • GCA Demand Planning/Finance
  • GCA PP&O
  • GCA PMO
  • Global BU

Knowledge, Skills and Abilities:

  • Ability to implement strategy, balancing hype and business
  • Strong presentation, communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization
  • Distinct track record of success and high-level Buying/Category Management knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and supporting functions (finance/SCM), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions — footwear, apparel and accessories
  • Expert understanding of GCA market's consumers, accounts, economic environment and commercial needs
  • Strong data analysis skills & ability to translate/articulate data results into clear business actions
  • Strong team player with high level of integrity & attention to detail
  • Self-motivated, Results Oriented Mindset and highly organized

Requisite Education and Experience / Minimum Qualifications:

  • 7-10 years of experience in Buying/Category Management/Product required. Regional experience preferred.
  • Proven experience with at least 3 years at senior level with major Apparel/Fashion/Footwear related companies
  • Familiar with both Retail and eCom business needs, with strong business acumen
  • Fashion, Luxury, Sneaker & Sporting Goods industry experience required
  • Passionate about product. Product creation experience preferred
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Fluent in English and Mandarin (written and spoken)
  • Has lived and worked in different cultures or has substantial experience working in regional teams
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), PowerPoint, etc.
  • Passion for sports and belief that through sports we have the power to change lives
  • Willingness to travel up to 15-20% of time

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