Senior Manager Retail Marketing Planning, Originals

2 weeks ago

Shanghai, Shanghai, China Adidas Full time
Exciting Opportunity as a Retail Marketing Manager at a Leading Consumer Goods Company

Purpose & Overall Relevance for the Organization:

  • Lead and steer the execution of the Global Brand Strategy locally through consistent deployment and execution of the retail marketing plan throughout the Market, delivering into all relevant Brand and Commercial KPIs for originals brand.
  • Drive continuous improvement in retail productivity and brand image through ensuring superior, consistent retail environment setup, and a well-managed retail development and trade marketing and visual merchandising implementation platform.

Key Responsibilities:

  • Collaborate between the VM planning and Retail Marketing Omni Channel team to determine how marketing campaigns and ISC materials are represented at retail by developing monthly ISC plans for originals brand.
  • Closely co-work with cross-functional teams through GTM process to create the retail marketing calendar with a clear campaign strategy.
  • Manage and review budget for monthly campaigns to ensure campaigns are executed according to the plan and lead managing category retail marketing plans for the market.
  • Lead in new store openings regarding in-store communication on originals brand, focusing on key door and national store formats.
  • Maximize key vendor partnerships, such as Props, POP, Retail Activation, to ensure optimal collaboration.
  • Develop retail marketing management platform and rollout plans.
  • Work with the Regional team to resolve issues related to retail store development, in-store communication, and visual merchandising activities.
  • Manage multi-brand in-store communication for key storylines.
  • Provide strong leadership for team members and set performance plans with each direct report.
  • Offer coaching & feedback to subordinates and ensure performance plans are set with subordinates.
  • Undertake other job-related tasks assigned by supervising manager.

KPIs

  • On-time, high-quality implementation of monthly ISC.
  • On-time, high-quality and cost-effective deployment of in-store communication/visual merchandising programs.
  • Achieve SP/SS net sales targets.

Key Relationships:

  • Global retail marketing/activation team.
  • Retail Marketing creative team.
  • Business Unit.
  • Brand Communications.
  • Sales team.
  • Omni Buying team.
  • Retail operations.
  • Visual Merchandising team.
  • Store design team.
  • Customer Relationship Management team.
  • Retail Analytics team.

Knowledge, Skills and Abilities:

  • Excellent verbal and written communication skills in both English and Mandarin.
  • Strategic mindset with strong execution abilities.
  • Outstanding presentation skills.
  • Exceptional leadership and cross-functional management skills, with experience managing teams.
  • Strong aesthetic and creative sense.
  • Ability to balance aesthetics with business acumen.
  • Excellent skills in motivating, coaching, and engaging teams.
  • Ability to plan, prioritize, and organize effectively.
  • Works well under pressure and maintains a proactive attitude.
  • Advanced user of MS Office suite of products.

Requisite Education and Experience / Minimum Qualifications:

  • Minimum of 10 years' experience in retail planning/management with a leading consumer goods company.
  • Extensive understanding of local retail business, retail implementation, and marketing.
  • Experience in team management and a passion for sports and international sports.

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