Senior Specialist – Retail Marketing
2 weeks ago
Team for Career Site
Marketing
In short
Are you well versed in all things Retail Marketing? Do you bring with you a hands-on approach, yet entrepreneurial spirit? If this speaks to you, we have an exciting opportunity waiting. Our team is looking for a dynamic new team member to support the Retail Marketing Team based in Shanghai. You will work very closely with the Chinese Marketing- and Sales Team, ensuring seamless executions of all locally planned retail store activations. You will help find opportunities with our commercial team and business partners to grow brand awareness and sellout – managing projects from brief through to execution.
Your mission
– You will be responsible for developing and defining Greater China marketing across retail & trade channels, which delivers significant business growth and achieve consistent & excellent brand representation.
– Your will elevate the consumer's experience in and around On's retail stores in China.
– You will be in a team who creates impactful 360° brand experiences while ensuring that everything we do takes the customer-centric lens, is forward-looking and leverages consumer insights.
– You will act as the interface between our retail partners and various departments at On, including sales, operations, trade design, events, and retail.
– Working closely with our sales team, you will support sell-ins with campaign-related marketing initiatives to create an account specific seasonal GTM including all online and offline touch points.
– You will support sell-through with campaign-related marketing initiatives and always on activations in close collaboration with internal & external stakeholders (products, sales, VM, marketing, training wholesale partners & landlord),
– You will execute the planning of in-store presence, tools & brand storytelling in Greater China, ensuring impact and reflecting our brand equity to drive purchase intent
– You will execute sell-in meetings planning & delivery with the sales team.
Your story
– You've got at least 5 years experience in omnichannel retail/trade marketing and brand activation and have loved every minute of it
– You are familiar with the retail industry and understand the challenges, opportunities and needs of this sector
– Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects while always delivering the WOW
– You can see the bigger picture, but you know it's the fine details that really matter
– You're happy to step out of your comfort-zone and learn new skills
– You love working with others, because you know that by joining together, we can achieve so much more.
– You like being out and about, visiting our retail partners and building strong partner relationships – with 20% of your working time likely to be away from the desk.
– You speak Chinese & English at a professional working level
Meet the team
We're the friend who shows you where to find city adventures, the run crew captain who won't let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We love getting to know our community and finding out what they want and need. We're always looking for new, interesting ways to communicate our products – so if you have an idea that could be our new secret weapon, speak up and run with it (literally)
We're big thinkers and change-makers, constantly reinventing how we do things – questioning the status quo and finding new ideas to try as inspiration strikes us.
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