Retail Marketing Manager

2 weeks ago

Shanghai, Shanghai, China The LEGO Group Full time

Job Description

LEGO MG Retail marketing is leading and driving the marketing priorities across omni channels in China Market Group. We are part of the global retail shopper activation team to share China voice and in line with global direction.

Core Responsibilities:
  • Lead and drive the retail marketing period GTM campaigns independently thru planning, briefing, prototype reviews, deployment and execution tracking.
  • Plan and implement the marketing initiatives independently thru x-functional collaborations.
  • Track all campaign execution with data analysis and reporting
  • Work with x-functional team (offline and online) to amplify the campaign delivery
  • Plan and drive the retail marketing excellence thru innovative ways of optimizing investment and track on the execution.
Do you have what it takes:
  • Bachelor degree in business, marketing or related field is preferred.
  • Strong analytic skills & data obsessed
  • Strong ownership & communication skills
  • Strong interest in retail marketing with related marketing experiences
  • Open-minded, result-driven and resilient
  • Proficient written and spoken English and Mandarin.
#li-sx1

No relocation assistance is offered for this position

What's in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

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