Sales and Marketing Director
2 weeks ago
Sales and Marketing Leadership
This role involves managing all hotel brand contacts through effective sales and marketing communications, ensuring alignment with the hotel's Annual Business Plan.
- Develop and implement annual marketing plans, delegated as necessary by division and/or department.
- Oversee sales strategy, tactics, and action implementations, compliant with the Smart Selling approach.
- Maximize the use of marketing data, including Cognos, Marketing Portal, Competitive Intelligence, and Envision/Fidelio, to inform sound decisions.
- Monitor and evaluate local, national, and international market trends, competitor hotels, and restaurants, to maintain the hotel's marketing and operations at the forefront of competitiveness.
- Integrate marketing communications, including hotel advertising, promotions, collateral, and e-marketing, to achieve a reasonable ROI and stay within budget.
Key Responsibilities
- Manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short-term pricing and channel tactics.
- Be aware of community, business, political, and social factors that may affect the hotel's financial performance.
- Review reports and analysis compiled by the Marketing Manager - Strategy / Marketing Analyst, and discuss strategies, opportunities, and threats within the division.
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