Sales and Marketing Director

2 weeks ago


Sanya, Hainan, China Hyatt Corporation Full time

Sales and Marketing Leadership

This role involves managing all hotel brand contacts through effective sales and marketing communications, ensuring alignment with the hotel's Annual Business Plan.

  • Develop and implement annual marketing plans, delegated as necessary by division and/or department.
  • Oversee sales strategy, tactics, and action implementations, compliant with the Smart Selling approach.
  • Maximize the use of marketing data, including Cognos, Marketing Portal, Competitive Intelligence, and Envision/Fidelio, to inform sound decisions.
  • Monitor and evaluate local, national, and international market trends, competitor hotels, and restaurants, to maintain the hotel's marketing and operations at the forefront of competitiveness.
  • Integrate marketing communications, including hotel advertising, promotions, collateral, and e-marketing, to achieve a reasonable ROI and stay within budget.

Key Responsibilities

  • Manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short-term pricing and channel tactics.
  • Be aware of community, business, political, and social factors that may affect the hotel's financial performance.
  • Review reports and analysis compiled by the Marketing Manager - Strategy / Marketing Analyst, and discuss strategies, opportunities, and threats within the division.


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