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Marketing Manager
1 month ago
Avient Corporation is a world-class sustainable organization built on innovation, collaboration, and employee development. We are committed to providing a supportive and dynamic work environment where our diverse associates can grow and succeed, as well as positively impacting our planet and the communities we serve.
Job SummaryThe Industry Manager provides leadership in strategic and tactical marketing (market penetration, segmentation, and effective EVE tools and launch packages) and platform/product definition for Avient's products and positioning. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence peers and the next level up in organizations (Avient and Customer).
Key Responsibilities- Identify growth opportunities in EV and hydrogen vehicle by analyzing market value chain, design trends, materials needs, competitive landscape and set up plan to develop our targeting applications.
- Create a strong value proposition of our key innovative platforms such as chemical foaming, flame retardants and other functional additives in target applications, focusing on the customer, product un-met needs and customization in specific scenarios.
- Lead new product development activities through innovation process (POL and NPD) and introduction of new products to sales and prospecting customers.
- Conduct market research for other trend driven opportunities and communicates widely in the organization.
- Generate effective marketing campaigns, advertising programs and technical literature. Ensure industry sales records are analyzed and performance is evaluated against sales targets.
- Develop effective trade shows, industry conferences and other digital promoting resources to generate prospecting leads and promote our innovative solutions.
- Supervise technical literature, advertising campaigns, definitions, specification, and performance standards.
- Bachelors-Marketing or Equivalent Experience
- Masters-Business Administration or Equivalent Experience
- More than 5+ years of hands-on experience in the relevant industry and performs independently in marketing activities.
- Familiar with chemical foaming agent (CFA), flame-retardant and other functional additives used in the transportation industry with successful experience to spec in new business by leading a cross-functional team.
- Solid salesforce experience in managing marketing campaigns, innovation dashboard and industry activities.
- High business acumen, proactive and enthusiasm personality
- Excellent in presentation skills and fluent in English
- Personal Skills - Stress Management
- Personal Skills - Research
- Personal Skills - Self Motivated
- Software Skills - Microsoft Office
- Personal Skills - Training/Mentoring Others
- Software Skills - Microsoft Access
- Personal Skills - Analytical Skills
- Personal Skills - Time/Priority Management
- Personal Skills - Influence
- Software Skills - Microsoft Outlook
- Software Skills - Microsoft Word
- Software Skills - Microsoft Excel
- Personal Skills - Ability to Multitask
- Personal Skills - Work Independently
- Software Skills - SAP Business Warehouse
- Personal Skills - Work on a Team
- Software Skills - Microsoft PowerPoint
- Leader of Others - Drives Engagement
- Leader of Others - Courage
- Leader of Others - Values Differences
- Leader of Others - Ensures Accountability
- Leader of Others - Develops Talent
- Leader of Others - Organizational Savvy