Customer Marketing Manager
3 weeks ago
This role is responsible for the strategic management of the Category Customer Marketing Team deployed for the Greater China Cluster. The ideal candidate will partner with Marketing and Sales to execute category specific platform driven commercialization and Base / Expand initiatives.
Key Responsibilities:
- Develop and implement category marketing strategies to drive business growth and customer engagement.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
- Monitor and analyze market trends to inform marketing decisions.
- Manage and develop the Cluster Customer Marketing Team in both skills and capabilities.
- Adapt global brand stories and big Ideas into high impact shopper campaigns with agency partners.
- Propose and conduct Category specific shopper studies to inform marketing strategies.
- Develop instore and digital shopper toolkits for implementation and communicate with Sales on execution scope and targets.
- Manage Promotion & Activity Budget and secure sales commitment for execution targets and scope.
- Ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster.
Requirements:
- Multi-functional experience in Customer Marketing and either in Sales / Marketing.
- At least 3 years each in a Marketing & Commercialization and a Sales role.
- Bachelor's degree and above.
About SC Johnson Professional:
We're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
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