Customer Marketing Manager

13 hours ago

Shanghai, Shanghai, China SC Johnson Professional Full time
Job Summary

This role is responsible for the administrative and operational management of the Category Customer Marketing Team deployed for the Greater China Cluster. The successful candidate will partner with Marketing and Sales to execute category-specific platform-driven commercialization and Base/Expand initiatives.

Key Responsibilities
  • Collaborate with the Customer Market Manager, Marketing Director, and Cluster GM to select and prioritize customer marketing initiatives across cluster markets, ensuring consistency of local execution.
  • Deliver efficiency through scale and harmonization of materials across the cluster.
  • Maintain responsibility for category execution in the cluster lead market.
  • Develop the Cluster Customer Marketing Team in both skills and capabilities.
  • Adapt global brand stories and big ideas into high-impact shopper campaigns with agency partners as part of media and shelf.
  • Propose and conduct category-specific shopper studies, applicable to the Cluster and Country-specific where appropriate, and cascade study synopsis, learnings, implications, and action plans to address opportunities.
  • Develop in-store and digital shopper toolkits for implementation, communicate and align with Sales on execution scope and targets.
  • Manage promotion and activity budgets, allocating resources efficiently and securing sales commitment for execution targets and scope.
  • Ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored.
  • Support the Marketing Director in key areas like selection of projects, initiatives, prioritization, and allocation of resources (promotions, mix component of trade spend, etc.) across Cluster Members and Categories.
Requirements
  • Multi-functional experience in Customer Marketing, with either Sales or Marketing experience.
  • At least 3 years each in a Marketing & Commercialization and a Sales role.
  • Bachelor's degree and above.
What We Offer
  • Ongoing training and development.
  • A family-owned company with a family feel.
  • Be a member of a company championing a better world through sustainability and environmental protection measures.
Inclusion & Diversity

We're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience and work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive.

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