Senior Brand Planning Manager

4 days ago


Shanghai, Shanghai, China Adidas Full time

Marketing Operations & Project Management:

  • Develop and manage marketing operation and project workstreams to ensure timely and effective delivery.
  • Collaborate with cross-functional teams to manage marketing expenses and ensure financial discipline.
  • Lead the development of the GCA marketing calendar throughout the GTM process.

Marketing Project Management:

  • Coordinate with internal and external teams to ensure high-quality and timely project delivery.
  • Manage project roll-out and leverage internal and external resources.
  • Participate in process improvements and provide recommendations for continuous improvement.

Marketing Expense Management:

  • Partner with the Finance team to track and analyze marketing expenses.
  • Support annual budget planning process.

Key Responsibilities:

  • Manage and update the GCA consolidated marketing calendar.
  • Seasonal calendar consolidation and sign-off globally and locally.
  • Monitor and report on key performance indicators (KPIs) such as ROMI, Net Sales, and Operating Profit.

Requirements:

  • 8+ years of experience in strategy consulting or a related field.
  • University degree or above.
  • Fluent in English.
  • Excellent PowerPoint skills.
  • Strong planning, multitasking, and project management skills.


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