Senior E-sports Brand Marketing Manager

2 days ago

Shanghai, Shanghai, China Electronic Arts Full time
Job Title: Senior E-sports Brand Marketing Manager

About the Role:

We are seeking a highly skilled Senior E-sports Brand Marketing Manager to join our team at Electronic Arts. As a key member of our marketing team, you will be responsible for developing and executing high-impact marketing campaigns that drive engagement, retention, and evangelism of our games and content.

Key Responsibilities:

  • Architect and lead the creation of high-quality esports marketing assets that improve and encourage viewership, (re)acquisition, engagement, retention, and evangelism of our games and content.
  • Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for EA Football esports in Asia.
  • Develop trusted relationships with agencies, production, and vendor partners.
  • Author campaign briefs, track beat readiness, and partner with global and regional marketing teams to activate campaign beats.
  • Lead Brand milestone deliverables (long-range roadmap, brand experience guide, business brief, player needs analysis) and presentations.

Qualifications:

  • 7+ years of experience in brand development, campaign strategy, or product marketing.
  • Experience taking a product or service from consumer insight to ideation to market.
  • Gather and interpret data, and distill meaningful insights.
  • Galvanize partners with diverse teams at all levels.
  • Excel in a matrixed environment.
  • Experience in brand building, marketing, campaign management, or growth in entertainment, sports, esports, video games, or relevant industry sectors.
  • Expert-level knowledge in the sport and culture of Football and the EAFC Franchise and speak the language of our fans in the region.

About Electronic Arts:

At Electronic Arts, we're passionate about creating worlds that inspire people to play. Our cutting-edge games, innovative services, and powerful technologies bring infinite possibilities to millions of players and fans around the globe. We're looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life.

We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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