Senior E-commerce Marketing Manager

5 days ago


Shanghai, Shanghai, China Philips Full time

About the Role

We are seeking a highly skilled Senior E-commerce Marketing Manager to join our team at Philips. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive e-commerce marketing strategy that drives business growth and customer engagement.

Key Responsibilities

  • Develop and implement e-commerce marketing strategies that align with Philips' business objectives and drive customer engagement.
  • Lead cross-functional teams to launch new products and campaigns, ensuring seamless execution and maximum impact.
  • Conduct market research and analysis to identify trends, opportunities, and challenges in the e-commerce landscape.
  • Collaborate with internal stakeholders to develop and execute marketing plans that drive sales, revenue, and customer loyalty.
  • Manage and optimize e-commerce marketing budgets to ensure maximum ROI and efficiency.
  • Stay up-to-date with the latest e-commerce trends, technologies, and best practices to ensure Philips remains competitive in the market.

Requirements

  • 5+ years of experience in e-commerce marketing, digital marketing, or a related field.
  • Proven track record of developing and executing successful e-commerce marketing strategies that drive business growth and customer engagement.
  • Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing decisions.
  • Excellent communication and project management skills, with the ability to lead cross-functional teams and collaborate with internal stakeholders.
  • Deep understanding of e-commerce marketing principles, including SEO, SEM, email marketing, and social media marketing.
  • Ability to think creatively and strategically, with a passion for staying up-to-date with the latest e-commerce trends and technologies.


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