Digital Experience Specialist

4 days ago

Shanghai, Shanghai, China H&M Group Full time

About the Role

We are seeking a highly skilled Digital Experience Specialist to join our E-commerce team in Shanghai, China. As a key member of our Omni Sales Team, you will be responsible for optimizing the customer experience through our e-commerce channels.

Key Responsibilities

  • Collaborate with the E-commerce team to drive profitable selling through e-commerce enhancements and identify opportunities to improve site experience for customers.
  • Develop short-term and long-term strategies for our online stores that align with customer acquisition and retention goals.
  • Formulate overall online site calendars for regular site refreshes, seasonal campaigns, and event planning on all E-commerce platforms.
  • Work closely with internal and external business partners to ensure timely and precise launch of all campaigns, products, copywrites, and content.
  • Ensure all E-commerce platforms maintain brand aesthetics and visually balance product collections based on commerciality, branding, and seasonal trends.
  • Take agile actions based on site performance and customer behavior results to maximize click-through rates in each section on sites.
  • Ensure business partners optimize Product Detail Pages (PDPs) to clearly and accurately deliver product information, extending viewing duration and KPIs.
  • Initiate and roll out necessary A/B testing to improve online visual experiences that align with relevant KPIs based on business demand and site performance.
  • Manage and follow up on actions/results of branded assets, including global materials, studio photos, moving content, influencer assets, and local content, to enhance shopping experiences.

Requirements

  • 2+ years of experience in e-commerce, digital development, and competitor analysis.
  • Strong analytical, planning, and content management skills.
  • A strong vision for customer experience and ability to optimize our channel experience to reach long-term brand vision.
  • Action-oriented and pragmatic: Strong ability to transform plans into actions, constantly hunting for and finding potential and improvements.
  • Commercial: ability to understand how to drive customer offer, experience, operations to achieve outstanding sales & profit.
  • Fluent in written and spoken Mandarin and English.

About H&M Group

H&M Group is a leading global fashion company with a strong presence in the market. We offer a wide range of fashion products, including clothing, shoes, accessories, and beauty products. Our goal is to provide high-quality products at affordable prices while maintaining a strong focus on sustainability and social responsibility.

What We Offer

  • 25% staff discount for you and your family member.
  • Access to the LinkedIn Learning Platform.
  • Referral Program for external colleagues joining.
  • Regular feedback from your manager and colleagues, so you can grow.
  • Extensive internal trainings and onboarding program.
  • Possibility of growing within the company.

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