Strategic Corporate Communications Specialist

3 weeks ago

Shanghai, Shanghai, China Ferrero Full time
About the Role

This role is responsible for developing and implementing corporate communication strategies that strengthen corporate branding, promote, and protect corporate reputation. The ideal candidate will have a solid background in corporate communication, media relations, and social media operation.

Main Responsibilities
  • Strategic Communication
    • Shaping communications strategy aligned with plans and objectives of Ferrero brands, as well as that of the local market.
    • Implementing high-level, strategic communication to support initiatives, campaigns related and broader cross-functional efforts.
  • Brand PR
    • Partner with brand teams to lead communication and devise key messaging for key BSR programs.
  • Responsible Marketing
    • Acting as a gatekeeper to provide valuable intelligence and quality advice on brand communication activities including but not limited to brand endorser screening and cultural sensitivity checking on marketing materials.
  • Media and KOL Relationship
    • Liaising with media, both proactively and reactively, leading and handling crisis and issues management communication responses.
  • Own Media Management
    • Activating omni-channels of corporate owned media, keeping increasing follow, like, reprints, and total social media buzz with majority positive sentiment.
Requirements
  • University degree, preferably with major in communications, journalism, translation or related disciplines.
  • Over 5 years of solid corporate communication, media relations, and social media operation experience.
  • Excellent command of written and spoken English and Chinese. Strong communication, writing and editing skills.
  • Problem-solving mindset and skillset, strong interpersonal skills.
  • The ability to work effectively in a fast-paced, dynamic environment.
How to be Successful in the Role

To be successful in this role, you will need to be dedicated to crafting brilliant results for consumers around the world, just like Ferrero. You will need to be consumer and product centric, with a strong focus on quality and care.

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