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Paid Search Specialist
1 month ago
We are seeking a highly skilled Paid Search Specialist to join our Integrated Media Team (IMT) at SAP. As a Paid Search Specialist, you will be responsible for planning, building, running, optimizing, and reporting on paid search programs in Greater China.
Key Responsibilities- Develop and execute paid search strategies to drive conversions, optimize for target CPA goals, and efficiently increase leads.
- Collaborate with internal teams and external agencies to ensure seamless campaign execution and stakeholder management.
- Stay up-to-date on the latest trends and innovations in the Chinese digital advertising landscape to inform global paid search channel activation.
- Analyze regional paid search performance using tools like Adobe Analytics and MSIGHTS to identify areas for improvement.
- Develop and deliver comprehensive standardized reports to track key metrics and present to stakeholders.
- Minimum 3 years' experience in paid media SEM, with programmatic buying and social media experience a plus.
- Strong understanding of leading Chinese search engine platforms, including Baidu, Sogou, 360 Search, and Bing.
- Experience in working for and/or managing paid media agencies.
- Excellent analytical skills with the ability to interpret and leverage data to optimize campaign performance.
- Extensive knowledge about the region, especially as it pertains to paid media, including local platform nuances.
- Capable of managing advertising budgets effectively.
- Excellent stakeholder management skills.
- Data-driven, digital, customer-first mindset.
- Fluent communication skills in both English and Chinese.
The Integrated Media Team (IMT) develops and owns SAP's global paid media strategy and is responsible for delivering successful integrated media programs at scale, in partnership with our agency-of-record (OMD).
A truly global org, the IMT spans APJ, GC, Japan, EMEA /MEE, LAC, and NA with specialists in region within SAP and on the agency-side.
