Strategic Product Manager

3 weeks ago


Shanghai, Shanghai, China Allergan Aesthetics Full time

Job Title: Product Manager

Job Description:

  • Develop and Implement Product Launch Plans: Develop, optimize, and implement the launch plan of new product lines, ensuring alignment with business objectives and market trends.
  • Engage Key Opinion Leaders (KOLs): Collaborate with KOLs to secure strong brand endorsements and leverage their influence to drive product adoption.
  • Market Monitoring and Analysis: Continuously monitor market trends, competitive landscape, and customer insights to evaluate the effectiveness of marketing activities and inform product strategies.
  • Cross-Functional Collaboration: Work closely with cross-functional teams and sister brands to synergize marketing resources, drive business growth, and ensure brand integrity.
  • Compliance and Governance: Ensure marketing activities adhere to local, regional, and corporate compliance policies, maintaining the highest standards of integrity and ethics.
  • Budget Management: Effectively develop and manage promotional budgets to deliver annual marketing plans, drive business results, and optimize resource allocation.
  • Communication and Training: Foster open, consistent, and clear communication between sales and marketing teams, and lead the development and implementation of sales force training materials.

Qualifications:

  • Education: Bachelor's degree or above in marketing-related majors.
  • Experience: 3 years of experience in product/strategy marketing or business consulting, with a preference for experience in new product launches.
  • Skills: Strong communication and teamwork skills, proactive attitude, and good English language proficiency.


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