Digital Marketing Manager
3 weeks ago
About Us:
A.P. Moller - Maersk is a comprehensive container shipping and logistics company dedicated to connecting and simplifying our customers' supply chains, helping our customers grow and develop. We have a team of 1 million professionals working in over 130 countries.
A.P. Moller - Maersk is committed to digitalizing global supply chains, providing professional services to our customers, accelerating the decarbonization of the shipping and logistics industry, and reshaping the industry and improving people's living standards.
Job Description:
1. Responsible for planning and implementing overall advertising strategies across all platforms to ensure advertising targets are met.
2. Monitor daily sales situations for each store, including traffic, conversion rates, collections, and purchases. Output reports, identifying anomalies, and making suggestions.
3. Familiar with advertising strategies for various e-commerce platforms and proficient in advertising tools (Alimama / Jingdong Union / Qianchen / etc.) optimization and data tracking analysis.
4. Analyze store costs and traffic on a monthly, quarterly, and annual basis, including product analysis, AIPL analysis, industry analysis, and competitor analysis. Based on the analysis results, provide advertising placement strategies and adjustment suggestions.
5. Obtain store paid traffic, locate store activity resources, interface with external resources, and optimize channels.
Requirements:
1. Bachelor's degree or above.
2. More than 5 years of experience in e-commerce platform promotion, with priority given to those who have successfully created hit products.
3. Good data analysis skills, and ability to think critically and work diligently.
4. Strong understanding, logical thinking, good expression and communication skills, and team collaboration spirit. Ability to continuously explore new operation ideas and promotion methods.
5. Sensitive to trends in the maternal and infant industry, with relevant product experience given priority.
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