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Digital Marketing Manager for China

2 months ago

Shanghai, Shanghai, China Barry Callebaut Full time

About Us

Barry Callebaut is a leading manufacturer of high-quality chocolate and cocoa products. We are on a journey to transform the cocoa and chocolate industry, serving the entire food sector from the cocoa bean to the finest chocolate product. Our purpose is to do well by doing good and reinvest in the communities we operate.

About the Role

We are looking for a Digital Marketing Manager for China to play a key role in our digital transformation. This position will support the Marketing Head to drive demand-generation marketing campaigns for China company business.

Key Responsibilities

  • Support the Marketing Head to drive demand-generation marketing campaigns for China company business.
  • Enhance brand awareness and desirability through digital platforms.
  • Lead social strategy to ensure an effective, efficient, and innovative digital plan that fulfills different campaign objectives.
  • Optimize the digital ecosystem to support brand sustainable growth and Omni-channels business.
  • Create and post-digital marketing content on all matrix digital platforms.
  • Generate leads in a digital way to effective business processes or create new business opportunities.
  • Collaborate with the HQ brand and digital team to drive global digital projects.

About You

  • Bachelor's degree or above, majoring in Marketing or similar.
  • In-depth knowledge of digital marketing analytics and provide insights for optimization.
  • 3+ years or plus hands-on experience with current China matrix platforms.
  • Strong communication and cross-function collaboration experience.
  • Takes ownership and accountability.

What We Offer

At Barry Callebaut, we offer a dynamic work environment, opportunities for growth and development, and a competitive compensation package.