China Cross Border Ads Business Development Manager

1 month ago

Shanghai, Shanghai, China Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch) Full time
Senior Business Marketing Manager (CN2IX) Job Description

In the rapidly evolving landscape of e-commerce, Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch) is a key player driving innovation and growth. We are currently seeking an experienced Senior Business Marketing Manager (CN2IX) to spearhead awareness and adoption of our Sponsored Products among China-based advertisers in emerging marketplaces.

This multifaceted role demands both creative and analytical prowess, as you will be responsible for identifying growth opportunities based on data and customer feedback, conceptualizing and executing marketing programs and initiatives driven by insights, and ensuring advertiser success while measuring results. Close collaboration with cross-functional teams across the organization will be crucial, extending beyond the advertising domain, to develop holistic advertiser communication strategies and accurately identify growth opportunities.

Key Responsibilities:
  • Drive product awareness and consideration for China-based advertisers in global marketplaces through targeted marketing campaigns.
  • Analyze segmented advertiser opportunity data to provide insight-driven recommendations for business decisions.
  • Establish overall business goals for managed ad products, define and review goals and targets with global and China stakeholders.
  • Cultivate a deep understanding of Amazon ad product features/usage and customer needs to create and launch effective marketing programs and assets.
  • Nurture strong relationships with senior leaders on internal stakeholder teams, including Marketing, Education, Ad Sales, Consumer Partners, and Product.
  • Manage monthly, quarterly, and annual planning cycles in partnership with Finance and Marketing organization.
  • Develop mechanisms to track key inputs to the business and report closely on their progress.
Requirements:

We seek a seasoned professional with at least 6+ years of non-internship marketing experience, preferably in developing and managing acquisition marketing or channel programs. Experience using data and metrics to drive improvements, as well as proficiency in Excel or Tableau, is highly desirable. Strong passion for metrics and quantitative analysis, with the ability to turn analysis into actionable insights, is essential.

Ambitious self-starters with demonstrated ability to thrive in a fast-paced workplace, manage multiple projects, and meet deadlines are ideal candidates. A can-do attitude, MBA or equivalent, and excellent executive-level written and oral communication skills are also required.

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