Marketing Director

1 month ago


Huang Pu Qu, China 1215 GlaxoSmithKline (China) Investment Co Ltd Full time

Job Purpose:

As a Marketing Manager at 1215 GlaxoSmithKline (China) Investment Co Ltd, you will be responsible for creating maximum value from the assigned product portfolio by developing, directing, implementing, and monitoring all aspects of the marketing strategy and tactics. You will lead and manage a brand management team to accomplish business objectives and financial goals.

Key Responsibilities:

  • Develop and execute marketing strategies to achieve sales and market share targets.
  • Control marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI.
  • Maximize the potential of the assigned product portfolio by developing therapy area long-term vision and commercial strategies.
  • Lead the development and implementation of market access plans, including in different channels.
  • Manage marketing sales interfaces to ensure integration of marketing and sales-force activities.
  • Assess sales performance and identify variances to plan, recommending and implementing proposals to rectify or capitalize on current sales performance.
  • Establish systems to collect, analyze, and monitor market intelligence, including competitor information.
  • Design relevant market research programs to gain customer and patient insights for strategic decision-making.

Requirements:

  • Bachelor's degree, preferably in medicine or pharmacy; MBA is a plus.
  • More than 7 years of working experience in the pharmaceutical industry, with at least 4 years of brand management experience, portfolio management, and new product launch management preferred.
  • Solid disease and product knowledge in the relative therapeutic area.
  • Good competency in market intelligence and customer insight.
  • Strong communication and interpersonal skills, analytical thinking, creativity, and teamwork.
  • High level of integrity.
  • Willingness to take frequent travels upon business needs.

Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology, and talent to get ahead of disease together. We prevent and treat disease with vaccines, specialty, and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/immunology, and oncology).

Our success absolutely depends on our people. We want GSK to be a place where people feel inspired, encouraged, and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing.



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