Channel Marketing Lead

3 weeks ago

Shanghai, Shanghai, China The LEGO Group Full time

About the Role:

The LEGO Group is seeking a highly skilled Channel Marketing Lead to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans to drive business growth and revenue.

Key Responsibilities:

  • Collaborate closely with cross-functional teams, including Performance Marketing, Assortment Planning, and Marketing, to develop and execute marketing campaigns.
  • Activate marketing campaigns on various e-commerce platforms based on both LEGO and platform's annual marketing calendars.
  • Develop and implement strategies and insights for the gift-with-purchase strategy, leveraging strong product knowledge and platform differentiation.

Requirements:

  • Bachelor's degree in a business-related field is preferred.
  • A minimum of 6 years of marketing experience.
  • Energetic, keen to learn newness and explore different ideas, with strong presentation and communication skills.
  • Enriched experience working with Marketing / E-commerce Marketing with proven records.
  • An independent, dedicated individual with a highly responsible nature and ability to work in a matrix organization, managing complexity and challenges.
  • Proficient written and spoken English and Mandarin.
  • People management experience is an advantage.
  • Some domestic travel required.
  • IT skills: Excellent user of MS Office tools, especially Excel, PPT.

What We Offer:

  • Family Care Leave - We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
  • Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
  • Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Workplace - When you join the team you'll be assigned a primary workplace location. Our hybrid work policy means an average of 3 days per week in the office.

About Us:

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

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