Marketing Lead for Greater China

2 months ago

Shanghai, Shanghai, China IE Business School Full time

Overview

IE University, a prestigious international institution with a strong reputation in Europe for innovation and educational excellence, is seeking a Marketing Manager to enhance our presence in the Greater China region. This role offers the opportunity to work either from Shanghai or Madrid, contributing to our mission of delivering high-quality education.

The selected candidate will be tasked with crafting, executing, and overseeing a comprehensive marketing strategy aimed at achieving revenue goals for both Master’s and Undergraduate Programs while elevating the brand visibility of IE University in Greater China.

Key Responsibilities

Primary Duties Include:

Formulate a cohesive marketing strategy and execute campaigns designed to enhance the brand recognition of IE University and promote our educational offerings in the Greater China market. Collaborate closely with both the global marketing team and the Greater China division to create relevant marketing content that aligns with our global messaging across various platforms. Oversee marketing agencies and liaise with internal teams to design and implement marketing initiatives across multiple channels, including but not limited to: Social Media (WeChat, Weibo, Bilibili, Red, Douyin, Zhihu), Digital Advertising, Chinese Website, Events (Online & Offline), Direct Marketing, and Marketing Materials such as videos. Set both short-term and long-term marketing goals, assess the effectiveness of all marketing activities, and optimize strategies based on performance metrics. Track marketing leads within the CRM system to ensure the generation of a robust pipeline and high-quality marketing and sales leads.

Qualifications

Required Skills and Experience:

A Bachelor’s degree or equivalent, along with a Master’s degree from a recognized institution. A minimum of 5 years of relevant experience in marketing, communications, or branding. Proven ability to work effectively with both external partners and internal teams, while also being capable of independent work; however, a collaborative approach is essential at IE. Exceptional communication skills to engage with professionals from diverse backgrounds. A solution-oriented mindset with a positive attitude and innovative thinking. Proficiency in both English and Mandarin is mandatory.

Opportunities

We are continuously on the lookout for exceptional talent and are eager to connect with potential candidates for future opportunities.

  • Strategic Marketing Lead for Greater China

    2 weeks ago

    Shanghai, Shanghai, China IE Business School Full time

    Job DescriptionIE University is a leading international institution with campuses in Madrid and Segovia, Spain. We are renowned for our excellence in innovation and learning technologies.We are seeking a Strategic Marketing Lead to join our Greater China team. This is a full-time position based in Shanghai, China, or Madrid, Spain.The successful candidate...

  • Regional Marketing Lead, Greater China

    2 months ago

    Shanghai, Shanghai, China IE Business School Full time

    Position Overview IE University, a prestigious international institution with a strong reputation for innovation and educational excellence, is seeking a Marketing Manager to enhance our presence in the Greater China market. This role can be based in either Shanghai or Madrid and is a full-time opportunity. The ideal candidate will be tasked with...

  • Marketing Director for Greater China

    4 weeks ago

    Shanghai, Shanghai, China IE Business School Full time

    Marketing Manager RoleIE University is a leading international institution with campuses in Madrid and Segovia, Spain. We are seeking a Marketing Manager to join our Greater China team, based in Shanghai or Madrid.The successful candidate will be responsible for developing and executing an integrated marketing plan to promote IE University's Master and...

  • Head of Marketing for Greater China

    2 months ago

    Shanghai, Shanghai, China IE Business School Full time

    Overview IE University, a prestigious international institution with a strong reputation in Europe for its innovative approaches and advanced learning technologies, is seeking a Marketing Manager to enhance our presence in the Greater China region. This role offers a full-time opportunity based in either Shanghai or Madrid. The selected candidate...

  • Greater China Regional Director, Health and Biosciences Lead

    2 weeks ago

    Shanghai, Shanghai, China International Flavors & Fragrances Full time

    About the RoleAs a seasoned leader, you will drive exceptional profitable growth in the Greater China region as the Greater China Regional Director for Health and Biosciences. This strategic role involves leading sales teams, developing industry strategies, and managing key customer relationships. You will also represent the company with government bodies...

  • Regional Director for Greater China Health

    1 month ago

    Shanghai, Shanghai, China International Flavors & Fragrances Full time

    Job Title: Regional Director for Greater China HealthAbout the Role:We are seeking a highly experienced and strategic leader to drive exceptional profitable growth in the Greater China region. As Regional Director for Greater China Health, you will be responsible for leading sales teams, developing industry strategies, and managing key customer...

  • Regional Director for Greater China Health

    1 month ago

    Shanghai, Shanghai, China International Flavors & Fragrances Full time

    Job Title: Regional Director for Greater China HealthAbout the Role:We are seeking a highly experienced and strategic leader to drive exceptional profitable growth in the Greater China region as our Regional Director for Greater China Health. As a key member of our leadership team, you will be responsible for leading sales teams, developing industry...

  • Regional Director for Greater China Health and Biosciences

    4 weeks ago

    Shanghai, Shanghai, China International Flavors & Fragrances Full time

    Job DescriptionAre you passionate about driving business growth, building strong customer relationships, and leading innovation in the health and biosciences industry? Join International Flavors & Fragrances as a Regional Director for Greater China Health and Biosciences and be part of a dynamic team that partners with customers to bring innovative solutions...

  • Digital Commerce Development Lead for Brioni in Greater China

    2 weeks ago

    Shanghai, Shanghai, China BRIONI (SHANGHAI) TRADING LTD Full time

    Job DescriptionBrioni (Shanghai) Trading Ltd is seeking an experienced Digital Commerce Development Lead for Brioni in Greater China. The ideal candidate will have a strong background in e-commerce, digital marketing, and project management.Key ResponsibilitiesDrive the development and execution of e-commerce and digital marketing strategies for Brioni in...

  • Regional Director for Greater China Health and Biosciences

    2 months ago

    Shanghai, Shanghai, China International Flavors & Fragrances Full time

    Job DescriptionWe are seeking a strategic leader to drive exceptional profitable growth in the Greater China region as our Regional Director for Health and Biosciences. This role will involve leading sales teams, developing industry strategies, and managing key customer relationships.Your FocusAs Regional Director, you will be responsible for driving revenue...

  • Business Leader for Greater China

    2 weeks ago

    Shanghai, Shanghai, China Nike Full time

    Job Title: DirectorCompany: NIKE, Inc.NIKE, Inc. is a growth company that seeks talented individuals to join its team. As a Director of Strategy and Marketing, you will be responsible for driving the development of strategic plans for Nike's Marketing function in Greater China. Your role will involve leading a lean team and partnering closely with the...

  • Senior Marketing Director for Mobility Aftermarket, Greater China

    2 weeks ago

    Shanghai, Shanghai, China Bosch Group Full time

    Job DescriptionAs Senior Marketing Director for Mobility Aftermarket, Greater China, you will be responsible for developing and implementing the marketing strategy for the Mobility Aftermarket business in China.You will provide a shared service function for Sales to meet the sales and profit growth targets in China, and coach and guide a team of marketing...

  • Brand and Marketing Manager, Greater China

    4 weeks ago

    Shanghai, Shanghai, China Hyatt Corporation Full time

    pbJob Summary/b/ppHyatt Corporation is seeking a seasoned Brand and Marketing Manager to spearhead the development and implementation of brand marketing strategies in Greater China. The ideal candidate will possess a proven track record of driving business growth through effective marketing initiatives and building strong brand identities./ppbKey...

  • Greater China Regional Director, Health and Biosciences

    2 months ago

    Shanghai, Shanghai, China International Flavors & Fragrances Full time

    About the RoleWe are seeking a highly experienced and strategic leader to drive exceptional profitable growth in the Greater China region as our Regional Director for Health and Biosciences. This is a rare opportunity to shape the future of our Health and Biosciences business in Greater China.Key ResponsibilitiesLead and inspire sales teams across Greater...

  • Senior Technology Leader Greater China

    1 month ago

    Shanghai, Shanghai, China Victrex Full time

    Role Purpose:Aligning with Victrex strategic imperatives, lead the Greater China R&D Team to deliver regional business growth through world-class technical customer experience and provide Centre of Excellence service globally.Key Accountabilities:Safety, Health, and Environment (SHE):Ensure world-class SHE for the operation of AITC and Greater China...

  • Senior Director, Distribution, Greater China

    1 month ago

    Shanghai, Shanghai, China Marriott International Full time

    Job SummaryThe global distribution landscape in the lodging industry is rapidly evolving, and Marriott International recognizes the importance of developing and executing a comprehensive channel distribution strategy. As the Senior Director, Distribution, Greater China, you will lead a team of direct reports and be responsible for managing a portfolio of key...

  • **Director of Strategy and Brand Development for Greater China**

    2 months ago

    Shanghai, Shanghai, China Nike Full time

    **About the Role**We are seeking a highly skilled and experienced Director of Strategy and Brand Development to join our team in Greater China. As a key member of our marketing leadership team, you will be responsible for driving strategic growth and development for Nike in the region.**Key Responsibilities**Develop and execute 1-year and 3-year strategic...

  • Senior Technology Leader Greater China

    2 weeks ago

    Shanghai, Shanghai, China Victrex Full time

    Role Purpose:As a Senior Technology Leader for Greater China, you will be responsible for leading the regional R&D team to deliver business growth through world-class technical customer experience and providing Centre of Excellence service globally.Key Accountabilities:SHE:Develop and implement world-class SHE practices for the operation of AITC and Greater...

  • Marketing and Brand Strategy Manager, Greater China

    2 months ago

    Shanghai, Shanghai, China Hyatt Corporation Full time

    Senior Brand and Marketing Director, Greater China Hyatt Regional Offices Overview Hyatt is in search of a seasoned Brand and Marketing Director to spearhead the formulation and execution of brand marketing strategies across Greater China. The ideal candidate will play a pivotal role in establishing and nurturing our brand presence, crafting innovative...

  • Head of Business Technology for Greater China

    1 month ago

    Shanghai, Shanghai, China H&M Group Full time

    Job DescriptionJob Title: Head of Business Tech Greater ChinaJob Summary:We are seeking an experienced and skilled professional to lead our Business Tech team in Greater China. As Head of Business Tech, you will be responsible for managing, leading, and coordinating teams in delivering products and services. You will bridge between supporting functions...