Marketing Director for Greater China
1 month ago
Marketing Manager Role
IE University is a leading international institution with campuses in Madrid and Segovia, Spain. We are seeking a Marketing Manager to join our Greater China team, based in Shanghai or Madrid.
The successful candidate will be responsible for developing and executing an integrated marketing plan to promote IE University's Master and Undergraduate Programs in the Greater China region.
Key Responsibilities
- Develop and implement marketing campaigns to build brand awareness and recognition of IE University in the Greater China region.
- Work closely with the global marketing team and the Greater China team to create relevant marketing materials and ensure alignment with global messaging.
- Manage marketing agencies and coordinate with internal stakeholders to develop and implement marketing activities across different channels.
- Establish short and long-term marketing objectives, monitor performance, and evaluate channel effectiveness to optimize.
- Monitor marketing leads in CRM to ensure marketing activities grow a healthy pipeline and generate quality leads.
Requirements
- Bachelor's degree or equivalent and a Master's program from a recognized university or business school.
- At least 5 years of relevant work experience in marketing, communications, or branding.
- Excellent communication skills to interact with professionals from diverse backgrounds.
- Solution-oriented and positive can-do attitude with innovative mindset.
- Fluency in English and Mandarin is a formal requirement.
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