Head of Marketing for Greater China

2 months ago

Shanghai, Shanghai, China IE Business School Full time

Overview

IE University, a prestigious international institution with a strong reputation in Europe for its innovative approaches and advanced learning technologies, is seeking a Marketing Manager to enhance our presence in the Greater China region. This role offers a full-time opportunity based in either Shanghai or Madrid.

The selected candidate will be tasked with crafting, executing, and overseeing a comprehensive marketing strategy aimed at achieving revenue goals for both Master and Undergraduate Programs, while simultaneously elevating the brand visibility of IE University throughout Greater China.

Key Responsibilities

Primary Duties

  • Formulate a cohesive marketing strategy and execute campaigns to enhance brand recognition of IE University, while promoting our diverse range of Master and Undergraduate Programs in the Greater China market.
  • Collaborate closely with both the global marketing team and the Greater China division to develop pertinent marketing materials, ensuring alignment with global messaging across all platforms.
  • Oversee marketing agencies and liaise with internal stakeholders to design and implement marketing initiatives across various channels, including but not limited to: Social Media (WeChat, Weibo, Bilibili, Red, Douyin, Zhihu), Digital advertising, Chinese website, Online & Offline events, Direct Marketing campaigns, and marketing materials such as videos.
  • Set both short-term and long-term marketing objectives, assess the effectiveness of all marketing efforts, and refine strategies based on performance metrics.
  • Track marketing leads within the CRM system to ensure that marketing initiatives contribute to a robust pipeline and generate high-quality leads for sales.

Qualifications

Required Skills and Experience:

  • A Bachelor's degree or equivalent, along with a Master's program from a recognized educational institution.
  • A minimum of 5 years of relevant experience in marketing, communications, or branding roles.
  • Proven ability to collaborate effectively with both external and internal stakeholders, while also demonstrating the capacity to work independently. Teamwork is a core value at IE.
  • Exceptional communication skills to engage with professionals from diverse backgrounds.
  • A solution-oriented mindset coupled with a positive attitude and innovative thinking.
  • Proficiency in both English and Mandarin is essential.

Opportunities

We are committed to connecting with top talent and welcome the opportunity to engage with you in the future.

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