Regional Marketing Communications Specialist

3 weeks ago

Suzhou, Jiangsu, China Element Solutions Inc Full time
Marketing Communications Role

MacDermid Alpha Electronics Solutions, a business of Element Solutions Inc, is seeking a skilled Marketing Communications Coordinator to join our team in the Asia Pacific region. As a key member of our marketing team, you will be responsible for planning and coordinating regional marketing communications activities, including marketing campaigns, digital channels, email marketing, advertising, media relations, promotions, customer events, and tradeshows.

Key Responsibilities
  • Contribute to marketing communications development, resource allocation, and execution of product launches.
  • Coordinate all communications and activities with domestic and global business units to deliver consistent messages, brands, and company positioning.
  • Support special projects such as website management, Atlas marketing module launch, identification and relationship management of industry influencers.
  • Serve as outreach coordinator for activities with professional organizations, industry editors, universities, etc.
  • Manage agencies within the region in writing and design of article, and website content. Manage in-house development projects: newsletters, technical bulletins, media releases, advertising copy, feature stories, application stories, internet site content, and promotional materials.
  • Operate and manage the MAES WeChat accounts and support for other social media platforms, adapt global content for local conception. In addition, optimize content for greater customer engagement and employee utilization. Generate reports based on established KPIs for tracking and analysis.
  • Work with sales partners to ensure they have the necessary information to promote and sell MAES products and services.
  • Contribute to the ShowPad content management for the APAC region.
  • Manage translation support for different MAES sales teams in APAC.
  • Actively model ESI Values – Challenge, Commit, Collaborate, Choose, Care.
Requirements
  • Three to Five years' experience in marketing communications.
  • Mandarin as a first language is essential for this role. English should also be well spoken and written.
  • Experienced in planning and execution of marketing events.
  • Experienced in operation and management of WeChat and other domestic social media platforms.
  • Understand copy writing and advertising for both traditional and digital medias.
  • A self-starter individual with the ability to assess business and marketing needs, and drive actions to completion. Strong analytics and communication as well as effective interpersonal skills are required.
  • Flexibility to work with global teams virtually and with multiple organizations.
  • Good knowledge on InDesign, AI, and Photoshop software is a plus.
Competencies
  • Project management proficient.
  • Strong verbal, written, and organizational skills.
  • Self-Motivated.
  • Creative.
  • Goal Oriented.
  • Collaborative.
We are Offering...

As part of the MAES Team, you will have opportunities for career growth, competitive compensation (competitive base salary and performance-related bonus plan) and benefits packages (health, commercial insurance, PTO/Holidays, and so on).

  • Innovated work environment where you will be part of a dynamic and collaborative team.
  • Teamwork - At Element Solutions Inc, you will be part of a highly collaborative culture that promotes continuous improvement through cross-functional partnerships to achieve our mission.
Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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