Animal Health Product Marketing Lead
1 month ago
About Elanco
We are a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. Our vision is 'Food and Companionship Enriching Life,' and our approach to sustainability – the Elanco Healthy Purpose – aims to advance the health of animals, people, the planet, and our enterprise.
At Elanco, we value diversity and inclusivity, fostering a work environment that drives innovation and creativity. We believe that diverse perspectives lead to business success, and we champion new ways of thinking. Here, you'll work with dynamic individuals, acquire new skills, and propel your career forward.
Our Mission
- To develop clear brand positions and long-term strategies for our animal health products.
- To drive sales growth by implementing effective marketing programs and activities.
- To explore new markets and applications, conducting market surveys to achieve assigned targets.
- To design and implement business and marketing plans for assigned products, including pricing strategies and sales plans.
- To participate in market research, promotions, public relations, and advertising, assessing their success against plan.
- To collaborate with sales, engineering, and manufacturing functions on product specifications and changes.
- To train field and customer service personnel on brand/product introductions and new marketing campaigns.
Requirements
- A Bachelor's or Master's degree in Business or a related field.
- A minimum of 5 years of experience in product marketing or a similar role, preferably in the animal health industry.
- New product launch and Marcomm experience are essential.
- B2B and B2C experience, with a focus on B2C, is preferable.
- Excellent spoken and written English skills are required.
- The ability to multitask in a fast-paced environment is crucial.
- Good planning and organizing skills to meet deadlines are necessary.
Compensation
We offer a competitive salary range of $90,000 - $120,000 per year, depending on experience and qualifications.
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