Product Marketing Lead

4 days ago

Shanghai, Shanghai, China Thermo Fisher Scientific Full time

Job Summary:

We are seeking a highly motivated and experienced Product Marketing Manager to join our team at Thermo Fisher Scientific. As a key member of our marketing department, you will be responsible for developing and executing product marketing strategies to drive business growth in the China market.

About Us:

At Thermo Fisher Scientific, we are committed to enabling our customers to make the world healthier, cleaner, and safer. With over 100,000 employees worldwide, we share a common set of values - Integrity, Intensity, Innovation, and Involvement - that guide our actions and decisions every day.

Salary:

The estimated salary for this role is $120,000 - $180,000 per year, depending on experience and qualifications.

Job Description:

This role will be responsible for product management, marketing strategy & plan, pre-sales support, marketing campaign & activities, project execution and market development. Key responsibilities include:

  • Manage product lifecycle and integrated solutions to meet various needs of customers and drive China market growth; Keep regular communication with headquarter marketing and work with related cross-functional teams for product management support.
  • Build and execute product marketing strategy and plan to fulfill China market intelligence on market trend, competitor and customer demand and identify the position for exploring the potential to grow. Provide regular report covering sales analysis, competitors, effective outcome of marketing activities, clients' requirements and feedback etc. Develop tactics investigation deliver valuable consumer insights to support market innovations and strategy
  • Drive marketing promotion through pricing strategy, key initiatives and new market development. Set up tailored action plans and keep regularly tracking the progress and performance.
  • Support sales team to achieve annual sales target: Build and refresh sales tools. Provide product training to sales team and distributors. Visit and maintain key accounts national wide. Build network with KOLs and nurture new speakers. Deliver product introduction and total solution in customer workshops and conference.
  • Work with Marcom team on marketing activities and campaigns : Leverage the website, WeChat to promote strategic products. Set up communication with FA and Vertical Marketing.
  • Assist Marketing Manager with other tasks related to the strategic products and marketing.

Requirements/Qualifications:

To be successful in this role, you will need to have:

  • Bachelor and above degree, major in clinical, medicine, biology, etc. preferably in MBA, acute business sense.
  • At least 5 years work experience as marketing role in IVD industry, MNC is preferred.
  • Strong communication skill with high sense of responsibility and teamwork.
  • Fluent in spoken and written English and Mandarin. Proficiency in Excel and PowerPoint.
  • Frequent business travel is required.

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