Market Development Lead
2 weeks ago
Job Summary
Shure Incorporated is seeking a highly skilled Market Development Lead to identify, evaluate, and prioritize market leads and opportunities in China. The successful candidate will plan programs and participate in field events to support sales growth for Company products in targeted market segments.
Key Responsibilities
- Identify, research, evaluate, and prioritize market leads and opportunities to reach potential customers.
- Develop and maintain relationships with pro-audio/consultants and customers in the Chinese market.
- Coordinate and conduct training sessions to educate Distribution Centers, System Integrators, Consultants, and Dealers on product benefits and sales techniques.
- Provide support to Distributors, System Integrators, and Consultants on project bidding.
- Collaborate with the marketing team to arrange conferences, seminars, clinics, and other special events.
- Work with Applications Engineers to coordinate Technical Training and Commissioning to End-user after completion of projects.
- Provide inputs to the Product Marketing/Sales team on the Company's product lines, competitive activity, from a product and Market Development standpoint.
- Monitor and report on market/competitor activities.
Qualifications
- Bachelor's degree in Electronic Engineering/Marketing/Sales or a related field.
- Minimum of 5 years of experience using skills as a seasoned, experienced professional with comprehensive technical knowledge of audio principles and products.
- Sound system design and/or Audio experience with Broadcast and performing industry would be preferred.
- Procurement and bidding experience would be preferred.
- Knowledge and/or experience in channel management of Installation and Broadcast markets, a PLUS.
- Strong analytical skills and problem-solving from diverse scopes.
- Excellent verbal and written communication skills in English and Chinese with good communication in all levels and organizational skills.
- Multi-tasking, detail-oriented, well-organized, and time-management skills.
- Computer literate. Experience with SAP – an ADVANTAGE.
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