Marketing Data Analyst

3 weeks ago


Shenzhen, Guangdong, China Tencent Full time

Job Summary:

We are seeking a skilled Marketing Data Analyst to join our team at Tencent. The ideal candidate will have a strong background in data analysis and a passion for marketing.

Responsibilities:

  1. Collect and analyze marketing data from overseas markets to gain insights and inform marketing strategies.
  2. Develop and maintain data metrics systems to track key performance indicators and provide data-driven recommendations.
  3. Collaborate with cross-functional teams to identify areas for improvement and implement data-driven solutions.
  4. Provide data analysis and support to inform marketing decisions and optimize resource utilization.

Requirements:

  1. Bachelor's degree or above in a relevant field, with at least 5 years of experience in data analysis in the gaming/internet industry.
  2. Strong understanding of market marketing data and analysis methods, with a focus on overseas gaming markets.
  3. Proficient in using data analysis and statistical tools such as SQL/Excel.
  4. Experience in establishing data metrics systems and developing data-driven products is a plus.


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