Marketing Data Analyst
1 week ago
We are seeking a highly skilled Marketing Data Analyst to join our team at Tencent. As a key member of our marketing team, you will be responsible for collecting and analyzing overseas marketing data to inform our marketing strategies.
Key Responsibilities:
- Develop and maintain a data metrics system to monitor and analyze key marketing data.
- Provide data-driven insights to support marketing decision-making and optimize resource utilization.
- Identify and mitigate data anomalies and related risks.
- Conduct comprehensive marketing performance reviews and analysis for projects.
Requirements:
- Bachelor's degree or above in a relevant field.
- At least 5 years of experience in data analysis in the gaming/internet industry.
- Familiarity with market marketing data and analysis methods.
- Proficiency in using data analysis and statistical tools such as SQL/Excel.
Preferred Qualifications:
- Experience in establishing data metrics systems and developing data-driven products.
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