Marketing Data Analyst

1 week ago


Shenzhen, Guangdong, China Tencent Full time
Job Description

We are seeking a highly skilled Marketing Data Analyst to join our team at Tencent. As a key member of our marketing team, you will be responsible for collecting and analyzing overseas marketing data to inform our marketing strategies.

Key Responsibilities:

  • Develop and maintain a data metrics system to monitor and analyze key marketing data.
  • Provide data-driven insights to support marketing decision-making and optimize resource utilization.
  • Identify and mitigate data anomalies and related risks.
  • Conduct comprehensive marketing performance reviews and analysis for projects.

Requirements:

  • Bachelor's degree or above in a relevant field.
  • At least 5 years of experience in data analysis in the gaming/internet industry.
  • Familiarity with market marketing data and analysis methods.
  • Proficiency in using data analysis and statistical tools such as SQL/Excel.

Preferred Qualifications:

  • Experience in establishing data metrics systems and developing data-driven products.


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