Data Insights Analyst

2 months ago


Shenzhen, Guangdong, China Tencent Full time

Job Summary

Tencent is seeking a highly skilled Marketing Data Analyst to join our team. As a key member of our marketing department, you will be responsible for analyzing large datasets to inform marketing strategies and optimize our marketing efforts.

Responsibilities:

  1. Analyze market trends and customer behavior to identify opportunities for growth and improvement.
  2. Develop and maintain data metrics systems to track key performance indicators and provide data-driven insights.
  3. Collaborate with cross-functional teams to develop and implement marketing strategies based on data analysis and insights.

Requirements:

  1. Bachelor's degree or above in a relevant field, such as data science, marketing, or business.
  2. At least 5 years of experience in data analysis and marketing, preferably in the gaming industry.
  3. Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
  4. Proficient in using data analysis and statistical tools, such as SQL and Excel.

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