Data Insights Analyst
2 months ago
Job Summary
Tencent is seeking a highly skilled Marketing Data Analyst to join our team. As a key member of our marketing department, you will be responsible for analyzing large datasets to inform marketing strategies and optimize our marketing efforts.
Responsibilities:
- Analyze market trends and customer behavior to identify opportunities for growth and improvement.
- Develop and maintain data metrics systems to track key performance indicators and provide data-driven insights.
- Collaborate with cross-functional teams to develop and implement marketing strategies based on data analysis and insights.
Requirements:
- Bachelor's degree or above in a relevant field, such as data science, marketing, or business.
- At least 5 years of experience in data analysis and marketing, preferably in the gaming industry.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
- Proficient in using data analysis and statistical tools, such as SQL and Excel.
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