Marketing Data Analyst Overseas

2 weeks ago


Shenzhen, Guangdong, China Tencent Full time

Job Responsibilities

We are seeking a seasoned Marketing Data Analyst to join our team at Tencent. As a key member of our marketing team, you will be responsible for collecting and analyzing overseas marketing data, establishing a data metrics system, and visualizing, tooling, and systematizing it. Your primary goal will be to provide preliminary data analysis and support based on the marketing pace of the gaming market, assist in marketing decision-making, and improve the efficiency of marketing resource utilization.

Key Responsibilities

  • Responsible for overseas marketing data collection and analysis, establishing a data metrics system (monitoring, alerting, and interpretation) and visualizing, tooling, and systematizing it.
  • Provide preliminary data analysis and support based on the marketing pace of the gaming market, assist in marketing decision-making, and improve the efficiency of marketing resource utilization.
  • Monitor key marketing data, alert for data anomalies, promptly identify and locate issues, and mitigate related risks.
  • Assist in conducting comprehensive marketing performance reviews and analysis for projects, provide data-driven evaluations, and offer optimization recommendations.

Requirements

  • Bachelor's degree or above, with at least 5 years of experience in data analysis in the gaming/internet industry.
  • Familiar with market marketing data and analysis methods, with a certain level of understanding of overseas gaming, and hand-on experience in marketing.
  • Data-sensitive, logical, and proficient in using data analysis and statistical tools such as SQL/Excel.
  • Prior experience in establishing data metrics systems and developing data-driven products is a plus.


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