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Performance Media Associate Director

2 months ago


Shanghai, Shanghai, China GroupM Full time

About the Role

GroupM is seeking a highly skilled Performance Media Associate Director to join our team. As a key member of our team, you will be responsible for planning and executing performance media campaigns for international brands.

Key Responsibilities

  • Develop and execute performance media plans for international brands, including affiliate media, Douyin feeds, and other platforms.
  • Conduct media selection, evaluation, and inventory recommendation based on client briefs and budget.
  • Monitor and optimize campaign performance in real-time, ensuring timely communication with clients and internal teams.
  • Collaborate with cross-functional teams to drive business impact and achieve client KPIs.
  • Stay up-to-date with the latest performance marketing trends, media platform resources, and cooperation formats.

Requirements

  • 5+ years of experience in performance media planning and execution, preferably in an agency or interactive department.
  • Strong communication, organizational, and time management skills.
  • Detail-oriented with excellent project follow-up skills.
  • Ability to analyze results and draw insights to improve performance.
  • Team player with a strong work ethic and a willingness to learn and grow.

About GroupM

GroupM is the world's largest media investment company, responsible for one in every three ads globally. We are a part of WPP and are committed to fostering a culture of diversity and inclusion. Our people are our strength, and we offer opportunities for growth and development in a dynamic and innovative environment.