Senior Marketing Specialist China

3 days ago


Chaoyang Shi, China Dolby Laboratories Full time

About Dolby:

Dolby is a leader in entertainment innovation, revolutionizing how people create, deliver, and enjoy entertainment worldwide. As a member of the Dolby team, you'll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to push the boundaries of what's possible, and we need the best talent to help us achieve our vision.

Job Summary:

We're seeking a Senior Marketing Specialist to join our China team. In this role, you'll be responsible for managing Dolby-owned Chinese social channels, developing and executing social programs and campaigns, and creating compelling content to tell Dolby stories to consumers and the industry. You'll work closely with senior staff members both in China and globally, planning, analyzing, and evaluating information for social programs.

Key Responsibilities:

  • Manage Dolby-owned Chinese social channels for Dolby-led storytelling and joint programs with partners in China
  • Develop and execute social programs and campaigns to support all Dolby businesses across China
  • Plan for and develop creative social content to tell compelling Dolby stories to consumers and the industry
  • Conduct on-going social listening to help provide insight into key trends in social and competitors' social programs and campaigns
  • Participate in brainstorming, strategy, and planning sessions
  • Help deliver plans and reports

Requirements:

  • Bachelor's degree or above
  • 5-7 years of related experience
  • Strong skills in managing corporate social accounts in China
  • Experience in social, PR, or marketing
  • Excellent English skills, both speaking and writing
  • Agency experience is a plus
  • Intellectual curiosity
  • Social media savvy
  • Skills and experience in short video production is a plus
  • Ability to explain complex ideas simply and concisely
  • Storytelling chops – know how to tell an irresistible story
  • Interest in consumer technology and/or the entertainment industry including movies and TV, games, and/or music is a major plus


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