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Digital Marketing Manager

2 months ago

Guangzhou, Guangdong, China Vision Systems Full time
About the Position

**Vision Systems** is a world-leading material science company, focused on the research, development, manufacturing, and marketing of innovative technologies that support safe, sustainable, comfortable, and agile user experiences across various industries.

We are seeking a dynamic and innovative **Marketing Specialist** to join our team. This role is pivotal in steering our branding and building initiatives across a wide spectrum of both online and offline channels. The ideal candidate will be instrumental in fine-tuning our brand image, establishing a sophisticated high-tech brand perception, and championing the communication of a distinct brand value.

This is an exciting opportunity to be part of an elite group of innovators with a passion for creating future-defining and groundbreaking technologies that shape our everyday lives.

Responsibilities

**Marketing**

**Branding and Building**:

  • Optimize the current brand image across several online and offline channels to foster a notion of a high-end, technologically advanced brand and to promote a distinctive brand value.

**Content Marketing**:

  • Manage websites, optimize Baidu advertising, and effectively market online channels.
  • Have an in-depth understanding of the gameplay of multiple social media platforms and be responsible for creating, editing, and publishing content, and regularly review the effect.
  • Responsible for obtaining and downloading relevant promotional documents and materials from the marketing department and promoting them on promotional channels.
  • Responsible for providing market information to third-party companies to meet the needs of follow-up agents and other promotional agencies.

**Event Planning and Execution**:

  • Responsible for E2E (planning to execution) of offline market activities, including but not limited to forums, exhibitions, etc.
  • Assist partners in exhibiting or event assistance, including preparation of samples and on-site support.

**Sales**

**Potential Customer Handling and Management**:

  • Handle calls and emails from various channels, and be responsible for assigning them to sales managers in corresponding regions according to needs.
  • Collect and organize all potential customer information (including events, exhibitions, and company advertising prospects), and report regularly to superiors.

**Others**:

  • Accompany company leaders to negotiate with customers and introduce and promote products during meetings.
  • Complete other tasks arranged by the marketing department or company leaders.
Requirements
  • Experience working for a foreign company or studying abroad
  • Expertise in high-end brand marketing and promotion
  • Proficient in English (listening, speaking, reading, and writing)
  • Bachelor's degree or higher
  • A stable work history with minimal job changes
  • Skills in PPT design, image, and video editing
  • Meticulous, eager to learn, honest, and good at communication
  • Experience in time management