Nexus EC Manager
7 days ago
About the Role
GroupM is seeking a highly skilled Performance Media Specialist to join our team. As a key member of our team, you will be responsible for driving performance media planning and execution optimizations on various platforms, including Apple Store, Douyin, and Tencent, for app installations and affiliate media for DTC channels.
Key Responsibilities
- Develop and execute performance media plans to drive business growth and achieve client KPIs
- Collaborate with clients and planning teams to identify opportunities and develop strategies to optimize media performance
- Conduct market research and analysis to stay up-to-date on the latest trends and best practices in performance media
- Manage and optimize media campaigns to ensure maximum ROI and efficiency
- Provide regular reporting and insights to clients and stakeholders on campaign performance and optimization opportunities
Requirements
- 3+ years of experience in performance media planning and execution, preferably in a digital agency or interactive department
- Strong understanding of digital media platforms, including Tencent, Bytedance, and Baidu
- Excellent communication and project management skills
- Ability to analyze results and draw insights to improve performance
- Team player with a strong work ethic and attention to detail
About GroupM
GroupM is the world's largest media investment company, responsible for one in every three ads seen globally. We are a part of WPP, a leading global communications services group. Our people are our strength, and we foster a culture of diversity and inclusion. We are committed to delivering performance-enhancing media products and services, powered by data and technology.
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