International Marketing Director

1 month ago


Shanghai, Shanghai, China eChinaCareers Full time
International Marketing Manager

We are seeking a seasoned International Marketing Manager to lead our global marketing efforts at our Shanghai office. This is a full-time role that requires a strong understanding of international markets and digital marketing strategies.

About the Role

This role involves developing and executing international marketing strategies, managing global ad placements, and driving user growth in Western markets. You will be responsible for monitoring and optimizing campaigns, analyzing data, and adjusting strategies to achieve business objectives.

Key Responsibilities
  • Oversee international marketing efforts, including ad placements and community management, to align with the overall product distribution plan.
  • Research and analyze Western market trends to create effective regional marketing strategies and ad placement plans.
  • Manage ad placements on international platforms, monitor ad performance, and generate regular reports to inform business decisions.
  • Stay up-to-date with market trends and competitor activities to identify new growth opportunities and drive user engagement.
Requirements
  • Bachelor's degree or higher with over 3 years of experience in promoting card/RPG/SLG games in international markets.
  • In-depth knowledge of platforms like Facebook and Google, with extensive experience in international market expansion and digital marketing.
  • Strong project management skills, capable of independently planning and executing comprehensive marketing campaigns.
  • Proficient in data analysis, with the ability to adjust promotional strategies based on data insights.
  • Fluent in both English and Mandarin Chinese.

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