International Marketing Director
4 weeks ago
We are seeking a highly skilled International Marketing Manager to lead our global marketing efforts and drive user growth in Western markets.
About the Role
This is a full-time position based in Shanghai, where you will oversee international marketing, manage global ad placements, and develop targeted strategies for user growth. Fluency in English and Mandarin is required.
Key Responsibilities
- Develop and execute comprehensive marketing campaigns to drive user growth in Western markets.
- Manage ad placements on international platforms, monitor ad performance, and analyze data to inform strategy.
- Research and stay up-to-date on market trends and competitor activities to identify new growth opportunities.
- Collaborate with cross-functional teams to align marketing strategies with overall product distribution plans.
Requirements
- Bachelor's degree or higher with over 3 years of experience in promoting card/RPG/SLG games in international markets.
- Strong project management skills and ability to independently plan and execute marketing campaigns.
- Proficient in data analysis and able to adjust promotional strategies based on data insights.
- Fluent in both English and Mandarin Chinese.
- Highly motivated with strong leadership skills and ability to work under pressure.
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