Content and Channel Strategy Designer for Tencent Video Membership Business
1 month ago
Job Summary
Tencent is seeking a highly skilled Content and Channel Strategy Designer to join our team and contribute to the success of our membership business. As a key member of our strategy team, you will be responsible for developing and implementing content and channel strategies that drive revenue growth and member engagement.
Key Responsibilities
- Develop and execute content and channel strategies that align with business goals and objectives, including content strategy, c-end and B-end channel monetization strategies, and member acquisition and retention strategies.
- Monitor and analyze member business data metrics, identify business problems and growth opportunities, and develop and implement data-driven strategies to drive business growth.
- Design and implement content monetization strategies for various content categories, including video, overseas, and sports content, to drive revenue growth and member engagement.
- Develop and manage annual business plans, business reviews, KPIs, and budget management for the member business.
- Lead and coordinate member business projects, ensuring timely and successful project delivery and implementation.
Requirements
- Excellent business and data analysis skills, with experience in data analysis tools such as SQL.
- Strong communication and presentation skills, with experience in developing and delivering reports and presentations to stakeholders.
- Experience in the internet industry, with a background in business development, strategy analysis, and management consulting.
- Familiarity with the entertainment content industry and experience in content-related projects or roles.
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