Content and Channel Strategy Designer for Tencent Video Membership Business

1 month ago


Beijing, Beijing, China Tencent Full time

Job Summary

Tencent is seeking a highly skilled Content and Channel Strategy Designer to join our team and contribute to the success of our membership business. As a key member of our strategy team, you will be responsible for developing and implementing content and channel strategies that drive revenue growth and member engagement.

Key Responsibilities

  • Develop and execute content and channel strategies that align with business goals and objectives, including content strategy, c-end and B-end channel monetization strategies, and member acquisition and retention strategies.
  • Monitor and analyze member business data metrics, identify business problems and growth opportunities, and develop and implement data-driven strategies to drive business growth.
  • Design and implement content monetization strategies for various content categories, including video, overseas, and sports content, to drive revenue growth and member engagement.
  • Develop and manage annual business plans, business reviews, KPIs, and budget management for the member business.
  • Lead and coordinate member business projects, ensuring timely and successful project delivery and implementation.

Requirements

  • Excellent business and data analysis skills, with experience in data analysis tools such as SQL.
  • Strong communication and presentation skills, with experience in developing and delivering reports and presentations to stakeholders.
  • Experience in the internet industry, with a background in business development, strategy analysis, and management consulting.
  • Familiarity with the entertainment content industry and experience in content-related projects or roles.


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