Ecommerce Marketing Manager

3 days ago

Shanghai, Shanghai, China Abbott Full time
Job Title: Ecommerce Marketing Manager

At Abbott, we are seeking a highly skilled Ecommerce Marketing Manager to lead our Cross Border Ecommerce marketing campaign strategy and calendar. This role will drive total e-Commerce business results by developing and executing innovative marketing campaigns across various touchpoints.

Main Responsibilities:
  • Lead CBEC full portfolio campaign strategy and calendar through cooperation with sales team (60%);
  • Work closely with distributor and platform marketing counterparts to deliver sales target, track campaign result and ROI, and continuously optimize and innovate (30%);
  • Work with regional and affiliate marketing teams to apply the latest strategy into CBEC execution (10%);
Key Responsibilities/Activities:
  • Independently lead campaign for CBEC all portfolio including infant milk, kids' nutrition and adult nutrition;
  • Coordinate with sales team to plan full year marketing campaign strategy and calendar across main touchpoints to drive business related ROI metrics;
  • Keep abreast with the latest trend in the online/e-commerce channel;
  • Create and edit ROI-focused marketing campaigns based on business needs;
  • Control and manage the campaign quality to ensure clear and attractive communications on products;
  • Monitor and analyze content performance based on goals and matrix of impression, view, engage, conversion, new member, new user, etc.
Requirements:
  • Industry experiences: Great marketing sense and deep understanding on e-commerce/digital marketing campaigns;
  • Position experiences: At least 5 years working experience in EC marketing or digital marketing;
  • Language Skills: Excellent communication with Mandarin and English;
  • Computer Skills: Familiar with office software;
  • Mobility: Able to travel based on business request;

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