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Senior Communications Manager

1 month ago

Beijing, Beijing, China Lewis Full time

About the Role

The Campaign Manager at TEAM LEWIS plays a crucial role in ensuring the efficient and effective running of client accounts. This involves working closely with clients and the team to understand their objectives and requirements, as well as commercial terms and resource allocation.

Key Responsibilities

Client Management

  • Build and maintain strong relationships with clients, establishing TEAM LEWIS as a trusted partner for marketing and communications services.
  • Manage all client communication, ensuring deadlines and service agreements are met consistently by the team.
  • Work closely with clients and the Campaign Director to review account performance, identifying opportunities for additional PR, marketing, and digital services.
  • Support new business pitches by coordinating, generating content, and preparing presentations.
  • Schedule and run regular client meetings and calls, providing consultative advice on tactical communications activity.

Media Relations

  • Stay up-to-date with the news agenda, positioning clients and products within the wider narrative.
  • Oversee all media relations activity on behalf of clients, maintaining key media contacts for campaigns and projects.
  • Build and develop productive relationships with journalists, bloggers, influencers, and analysts across national, trade, and vertical media channels.
  • Utilize networks to create and maximize client coverage, advising on long-form and short-term narratives.
  • Maintain a sound understanding of current affairs relevant to the industry and the wider news agenda.
  • Deploy rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles.

Content

  • Oversee and provide content creation for campaigns and projects, including press releases, articles, blog entries, and other written materials.
  • Draft and oversee the drafting of a broad range of written materials, ensuring a consistent level of high-quality content.
  • Work with content experts to improve knowledge of techniques and writing styles across multiple channels and platforms.

Digital / Social Media

  • Use social media platforms to expand your network, develop media relationships, and positively impact client results.
  • Pitch additional digital content, including infographics, animations, and video, to support written content and client aims.
  • Use social media and explore new tools, solutions, and processes to continuously evolve and optimize client PR campaigns.
  • Provide social media insight and execution and management of related digital activity.
  • Work collaboratively with the digital team to increase the utilization of digital services wherever possible.

Team Working and Development

  • Act as a respected line manager, working closely with line reports to maximize strengths, improve weaknesses, and support career development.
  • Line manage the account team, including coaching, supervision, assessment, and review of junior team members.
  • Set team objectives on a daily, weekly, monthly, and quarterly basis.
  • Ensure the ongoing achievement of all deliverable client objectives.
  • Monitor team activity levels against budget, increasing and decreasing individuals' allocation where necessary.
  • Provide guidance to colleagues on how to best manage campaigns, including answering general new business requests.
  • Work with the Talent team to recruit high-calibre junior-level candidates into the team.
  • Work with the HR team to reward, retain, and develop your team and resolve any performance-related issues.
  • Regularly attend and lead TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge.

Reporting and Analysis

  • Ensure that all activity and results are reported back to the client, providing insight and analysis where possible.
  • Communicate account performance internally (account reviews) to relevant stakeholders.
  • Provide detailed reports to the Campaign Director or senior management team on request.

About You

  • Relevant experience working in a B2B, corporate, consumer, or digital communications agency environment at a Senior Campaign Executive or Campaign Manager level.
  • Attention to detail.
  • Creative thinking.
  • Understanding of client business issues and requirements.
  • Highly developed presentation skills.
  • Thorough knowledge of media: print and broadcast.
  • Understanding of market research and analysis.
  • Ability to motivate and lead a team.
  • Ability to delegate effectively.
  • Calmness under pressure and ability to achieve tight deadlines.
  • Ability to interact with confidence at board-level with clients.
  • Proven ability to keep abreast of current affairs and relate them to client situations.
  • Polished and professional appearance.