Marketing Manager

2 weeks ago

Guangzhou, Guangdong, China Marriott International Full time

Job Summary

We are seeking a highly skilled Marketing Manager to join our team at Marriott International. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and revenue.

Key Responsibilities

Conducting Daily Marketing Activities that Achieve Department Goals


• Assist in the coordination of regional marketing efforts to drive occupancy and revenue.


• Develop and execute leisure marketing plans to build occupancy and drive revenue.


• Maintain and update all web sites to ensure consistency and accuracy.


• Coordinate offers and information for all publications and inserts to drive brand loyalty and revenue.


• Develop and manage brochure and property collateral materials to promote our brand and drive revenue.


• Participate in all property imaging work to ensure consistency and accuracy.


• Use and interpret all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports and tracking.


• Review and provide analysis on all website and email campaign tracking to drive revenue and occupancy.


• Ensure consistent marketing message is communicated in all advertising and collateral efforts.


• Manage marketing budget throughout the year to drive revenue and occupancy.


• Provide regular tracking/ROI and analysis of promotions and website/email campaigns to drive revenue and occupancy.


• Track return on investment (ROI) of all marketing initiatives to drive revenue and occupancy.


• Keep track of actual versus planned marketing budgets and provide input and recommendations as needed.


• Ensure consistency in individual property's voice on all guest touchpoints and marketing communications.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue


• Evaluate new marketing opportunities for the property to drive revenue and occupancy.


• Ensure property is represented on all quality internet sites to drive revenue and occupancy.


• Work closely with respective Convention Bureaus and Chambers of Tourism to drive revenue and occupancy.


• Use and interpret all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports and tracking.


• Review and provide analysis on all website and email campaign tracking to drive revenue and occupancy.


• Develop strategic marketing plan for property to drive revenue and occupancy.


• Plan and supervise all photo shoots to ensure consistency and accuracy.

Building Successful Relationships that Generate Sales & Marketing Opportunities


• Identify and communicate with distribution channels to drive revenue and occupancy.


• Provide all sales channels with creative and unique tools to drive revenue and occupancy.


• Act as liaison between corporate and individual properties to drive revenue and occupancy.


• Work with media buyer to plan and execute advertising to drive revenue and occupancy.


• Assist property in developing promotions for various campaigns to drive revenue and occupancy.


• Assist property with materials, tracking/analysis and presentations to owners to drive revenue and occupancy.


• Act on behalf of property with all vendors to drive revenue and occupancy.

Additional Marketing Responsibilities


• Keep detailed files and records on all matters relative to property's marketing materials.


• Ensure that property is following all corporate marketing guidelines.


• Approve all invoicing through MarrCom office.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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