Senior Marketing Executive

2 weeks ago

Guangzhou, Guangdong, China AirAsia Full time

Job Title: Senior Marketing Executive

Job Summary:

We are seeking a highly skilled and experienced Senior Marketing Executive to join our team at AirAsia. As a key member of our marketing department, you will be responsible for developing and executing local marketing and market development activities to achieve business objectives.

Key Responsibilities:

  • Develop and execute local marketing and market development strategies to achieve business objectives.
  • Brief campaigns to internal teams and agencies, analyze and provide feedback on media recommendations and creative concepts.
  • Oversee the production of campaign materials to ensure successful execution of campaigns.
  • Monitor and analyze campaign performance results against targets set by the business.
  • Work closely with functional support teams in PR, Digital & Brand to align campaign schedules and ensure smooth execution and consistency in communications.
  • Utilize creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner.
  • Act as a Brand Ambassador for AirAsia to build awareness of the brand as a global leader in the Low Cost Carrier space.
  • Assist in developing efficient and intuitive marketing strategies.
  • Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures.
  • Initiate and control surveys to assess customer and merchant trends and behaviors.
  • Organize offline events such as workshops or focus groups for customer and merchant research.
  • Write copy for diverse marketing distributions where needed.
  • Assist in producing content for campaigns distributed for various purposes.
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
  • Monitor progress of campaigns using various metrics and submit reports of performance.

Requirements:

  • Bachelor's degree in Marketing or related discipline.
  • Experience within the airline, travel distribution, or hospitality industries or similar consumer goods business is ideal but not necessary.
  • A passionate and creative go-getter with the ability to work independently with little supervision.
  • A commercial thinker with a keen sense of market and consumer trends.
  • Excellent analytical skills and ability to understand business financials.
  • Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention.
  • Ability to manage multiple projects, both tactical and strategic in nature, in a fast-paced environment.
  • A love for travel and a keen understanding of different cultures.
  • Ability and willingness to work across different time zones.
  • Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties.

We are an equal opportunity employer: We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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