Senior Regional Marketing Manager

2 weeks ago

Guangzhou, Guangdong, China 1215 GlaxoSmithKline (China) Investment Co Ltd Full time

Job Title: Senior Regional Marketing Manager

Job Purpose:

  • To implement and execute regional marketing strategies and plans, collect feedback from regions, and continuously optimize marketing strategies and execution.
  • To collaborate with professional societies and academic institutions to increase marketing opportunities and voice in regions, ensuring compliance and efficient execution.
  • To identify, develop, and maintain regional experts, drive expert mindset change, and influence more grassroots doctors to enhance standardized treatment concepts through academic activities.

Key Responsibilities:

1. Central Marketing Department Brand Strategy Implementation and Execution, and Support for Regional Marketing Plan Formulation and Execution:

  • Familiarize yourself with central marketing department strategy content and execution requirements, and promote central marketing department strategy execution in the region (including single product and product combination).
  • Discover and grasp local product development opportunities, fully communicate with regional managers, and support regional managers in formulating regional marketing plans in accordance with marketing department strategies, to support sales and ensure effective execution of important product strategies.
  • Hold monthly product strategy and product knowledge update training to ensure all regional products are synchronized with marketing department information. Through representative/area manager visits, fully understand grassroots market conditions, and provide feedback. Attend regional manager monthly management meetings to provide suggestions for regional management.
  • Regularly collect, analyze, and report on regional market trends and competition information; understand market dynamics, and help regional managers adjust sales strategies.
  • Team collaboration capabilities, such as cooperation with sales departments, commercial excellence departments, compliance departments, and CAMAC, to support sales team business activities execution.
  • Utilize project management capabilities to support marketing activities and TA projects execution;

2. Excellent Execution of Society Sponsorships and Regional Activities:

  • Maintain good communication with local professional societies, understand regional market environment, identify development opportunities, enhance GSK promotional activities' influence and coverage, and propose constructive opinions to support regional long-term development in the annual plan.
  • Responsible for the entire process of society sponsorships, self-held events as EO, from obtaining sponsorship letters, activity applications to on-site execution, and final financial procedures, with the Regional Promotion Manager personally responsible throughout the process.
  • Excellent execution of regional market activities, ensuring compliance and efficient execution within the company's regulatory framework, and supporting product strategy execution.
  • Track and analyze regional market activities, regularly review and analyze, maximize effective use of marketing resources, and provide improvement plans.

3. Identification and Maintenance of Regional Experts, Development of Coverage Plans, Market Information, and Expert Mindset Change:

  • Familiarize yourself with influential KOLs in the region's market.
  • Confirm regional expert list, integrate region, market, and medicine, and formulate coverage plans, and reach agreement with MSL/RM.
  • Regularly visit experts to gain insight into expert opinions, based on the current opinions of KOLs, formulate development plans (visit frequency and communication purposes, opinion and behavior changes), and through daily visits or joint visits with medical departments, promote KOL opinions, invite them as GSK speakers.
  • Based on the expert opinions obtained, provide feedback suggestions for marketing department brand strategies;

Qualifications/Requirements:

  • Bachelor's degree or above, preferably in pharmaceuticals.
  • More than 5 years of experience in the pharmaceutical industry.
  • At least 1 year of sales management experience in an MNC or at least 1 year of regional marketing promotion experience.
  • Able to handle English reading and writing related to work.
  • Good cross-team communication and problem-solving skills.
  • Good strategic thinking (understanding and executing central marketing strategies).
  • Good computer operation skills, able to proficiently use Word, Excel, PPT.
  • Operating at pace and agile decision-making – using evidence and applying judgment to balance pace, rigor, and risk.
  • Committed to delivering high-quality results, overcoming challenges, focusing on what matters, execution.
  • Continuously looking for opportunities to learn, build skills, and share learning.
  • Sustaining energy and well-being.
  • Building strong relationships and collaboration, honest and open conversations.
  • Budgeting and cost-consciousness;

Why GSK?

Uniting science, technology, and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology, and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. We prevent and treat disease with vaccines, specialty, and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/immunology, and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged, and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their well-being. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Important notice to Employment businesses/Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.

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